Tag: Location-Based Entertainment

Sony Pictures is building a premium, in-person entertainment portfolio through the Cinerama Dome, Alamo Drafthouse, Cosm, live touring events, and franchise-based fan experiences. The strategy creates recurring ticketing, merchandise, sponsorship, and licensing revenue while extending the commercial life of Sony’s…

Hasbro’s Sixth Wall positions character behavior as a new licensing category, giving partners access to governed AI versions of IP like Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head, and Clue characters. The bigger play is that Hasbro’s not just…