Tag: MLB.TV

From the Archives revisits how Major League Baseball’s MLB.TV launched in 2002 as an early direct-to-consumer streaming model that bypassed traditional distribution and solved out-of-market access. It paired centralized rights control with in-house infrastructure while preserving regional broadcast economics through…

Main Street Sports Group, owner of FanDuel Sports Networks, is on the brink of collapse unless a sale to DAZN materializes, threatening local broadcast deals for 30 MLB, NBA, and NHL teams. The NBA and MLB have contingency plans in…

Major League Baseball split its media rights between ESPN, NBC, and Netflix, securing short-term revenue but weakening long-term leverage. ESPN pivoted to digital, NBC picked up Sunday nights on the cheap, and Netflix took only high-profile events. The deal buys…

NBCUniversal is close to securing a three-year, $600 million deal with MLB to bring Sunday night and Wild Card games to NBC and Peacock. Netflix is also in talks for a multi-year deal to stream the Home Run Derby starting…

Andrew Wamugi explores how MLB could use MLB.TV as a strategic asset in upcoming media rights negotiations. With ESPN walking away from its $550 million annual deal after 2025, MLB is leveraging its centralized streaming infrastructure to attract potential partners…

Playback raised $22 million to build a livestreaming platform focused on creator-led sports content, backed by Seven Seven Six, Khosla Ventures, and NBA Investments. The startup has deals with NBA League Pass and MLB.tv that allow creators to legally stream…

SNY has launched a direct-to-consumer streaming service for New York Mets games, becoming the first third-party RSN to offer in-market streaming through the MLB App. The service costs $24.99/month or $124.99 for the season and includes MLB’s advanced streaming features.…

MLB Network has launched a new direct-to-consumer (DTC) streaming service in the U.S., available for $5.99 per month. The service includes MLB At Bat for $6.99 per month and is free for MLB.TV subscribers and certain cable/satellite customers through the…