Tag: MrBeast

YouTube creators are transforming into diversified entrepreneurs, building standalone businesses that reduce their reliance on ad revenue. MrBeast leads the pack with his booming snack brand Feastables, now generating more revenue than his media content. Other creators like Emma Chamberlain,…

Kirby breaks down the "IP Yield Era," where the focus is on extracting maximum value from intellectual property across every possible platform and format. Instead of relying solely on exclusivity, companies are working their content across SVOD, AVOD, FAST, merchandise,…

Beast Industries has hired top reality TV executive Corie Henson as Head of Beast Industry Studios, marking a major move in its push to expand beyond YouTube into longform content and global franchise building. Henson, formerly NBC’s unscripted chief, will…

YouTube drew 17.3 million global viewers for its exclusive NFL broadcast of Chiefs vs. Chargers, marking the biggest live-stream in platform history. The U.S. audience hit 16.2 million, outpacing last year’s opening week stream but falling short of NFL games…

New data from Parks Associates shows that social video now accounts for 20% of all TV viewing in U.S. internet households, surpassing both pay TV and broadcast. It’s a shift that backs up what we’ve been saying: creators aren’t just…

Tubi has expanded its creator content catalog to more than 5,000 episodes through partnerships with MrBeast, Jomboy Media, Alan’s Universe, and others. The company also hired former TikTok executive Kudzi Chikumbu to lead its creator partnership strategy, signaling a deeper…

Netflix is increasingly sourcing unscripted formats from YouTube, targeting creator-led content that’s already proven successful on the platform. Executives like Jeff Gaspin see YouTube as a low-risk development ground for shows like Inside and Pop The Balloon, which Netflix adapts…

MrBeast has partnered with Flywheel, a new venture from ex-Yoola CEO Eyal Baumel, to build creator-led franchises through products, content distribution, and IP licensing. Flywheel is already managing MrBeast’s expansion in China—where he's amassed 17M+ followers—and is working with creators…

The Hollywood Reporter analyzes how top YouTube creators like Dhar Mann, Alan Chikin Chow, and Dude Perfect are building full-fledged studios that mirror traditional Hollywood production, complete with soundstages, professional crews, and scripted content. These creator-run businesses are reshaping the…

Lucas Shaw and Katty Kay discuss how YouTube’s dominance in U.S. TV viewership and its projected revenue growth, expected to surpass Disney, signals a major shift in the entertainment industry. With creators like MrBeast and Cocomelon landing high-budget deals and…