Tag: nielsen

YouTube’s Q1 ad revenue rose 11% to $9.9 billion, putting it near a $10 billion quarter as Alphabet reported 22% overall revenue growth and 350 million paid subscriptions. YouTube’s scale on TV screens, low-content-risk economics, and behavioral bundle across ads,…

Omdia’s latest forecast shows the global TV and online video market growing to $1.03 trillion by 2030, but the real story’s advertising overtaking subscriptions as the industry’s primary revenue driver. That shift’s happening without a unified measurement system, creating inefficiencies,…

Disney’s January surge to 11.9% of total TV share was driven almost entirely by ESPN’s College Football Playoff coverage, highlighting how live sports can materially shift parent-level market position. But YouTube’s 12.5% lead underscores that structural, daily engagement now rivals…

The NBA is up 16% year over year in national viewership through the All-Star break, averaging 1.8 million viewers per game, its best midseason mark since 2018. The jump is largely driven by a 97% increase on NBC after shifting…

Nielsen reports that ad-supported platforms made up 72.9% of U.S. TV viewership in Q3 2025, with streaming accounting for 46.4%. Streaming’s share fell to 42.4% by September as live sports drove viewership back to broadcast and cable, which rose to…

Netflix reported a global average audience of 36.6 million for its live-streamed boxing match between Terence Crawford and Canelo Alvarez, including 20.3 million in the U.S. However, the numbers, derived from a mix of internal data and non-accredited VideoAmp metrics,…

Comscore has launched “The Scoreboard,” a new interactive platform aimed at making its media-measurement data more accessible to the public. Updated monthly, the site combines insights from TV viewership, social media, and box office trends to help users identify emerging…

YouTube drew 17.3 million global viewers for its exclusive NFL broadcast of Chiefs vs. Chargers, marking the biggest live-stream in platform history. The U.S. audience hit 16.2 million, outpacing last year’s opening week stream but falling short of NFL games…

The NFL supports Nielsen’s big data + panel measurement model as a key step forward but says more work is needed—especially around co-viewing and streaming metrics. Chief data officer Paul Ballew highlighted ongoing collaboration with Nielsen and interest in alternatives…

Kirby takes over Ask Skip this week to call out how today’s TV ratings miss huge swaths of audience behavior. Popular metrics like Nielsen’s The Gauge and eMarketer’s stats don’t account for mobile, global, or short-form viewing—leaving out platforms and…