Tag: nielsen

Nielsen reports that ad-supported platforms made up 72.9% of U.S. TV viewership in Q3 2025, with streaming accounting for 46.4%. Streaming’s share fell to 42.4% by September as live sports drove viewership back to broadcast and cable, which rose to…

Netflix reported a global average audience of 36.6 million for its live-streamed boxing match between Terence Crawford and Canelo Alvarez, including 20.3 million in the U.S. However, the numbers, derived from a mix of internal data and non-accredited VideoAmp metrics,…

Comscore has launched “The Scoreboard,” a new interactive platform aimed at making its media-measurement data more accessible to the public. Updated monthly, the site combines insights from TV viewership, social media, and box office trends to help users identify emerging…

YouTube drew 17.3 million global viewers for its exclusive NFL broadcast of Chiefs vs. Chargers, marking the biggest live-stream in platform history. The U.S. audience hit 16.2 million, outpacing last year’s opening week stream but falling short of NFL games…

The NFL supports Nielsen’s big data + panel measurement model as a key step forward but says more work is needed—especially around co-viewing and streaming metrics. Chief data officer Paul Ballew highlighted ongoing collaboration with Nielsen and interest in alternatives…

Kirby takes over Ask Skip this week to call out how today’s TV ratings miss huge swaths of audience behavior. Popular metrics like Nielsen’s The Gauge and eMarketer’s stats don’t account for mobile, global, or short-form viewing—leaving out platforms and…

Ask Skip tackles the misconception that traditional TV's higher average daily viewing time means it’s winning over YouTube. While legacy TV still commands more raw hours, YouTube’s metrics are often undercounted, especially across devices and global audiences. With dominant presence…

Family content has become a critical driver of both box office performance and streaming platform engagement, according to new research from Ampere Analysis and others. Studios are leaning into theatrical-first strategies for big-budget family titles, while streamers rely heavily on…

Nielsen’s June Gauge report showed streaming jumped to 46% of total TV usage, led by Netflix, which accounted for 42% of the category's monthly growth and surged 13.5% on titles like Ginny & Georgia, Animal Kingdom, and Squid Game. Peacock…

Netflix drew 6 million viewers globally for the Amanda Serrano-Katie Taylor fight last Friday, with 4.2 million tuning in from the U.S., according to internal data and VideoAmp. While the numbers trail the Jake Paul-Mike Tyson event, Netflix touted the…