Tag: OEMs

From the Archives revisits how Samsung TV Plus turned Samsung’s smart TV installed base into a recurring media, advertising, and distribution business. By embedding FAST programming directly into Tizen, Samsung reduced customer acquisition friction while gaining control over discovery, ad…

Titan OS raised €50M in Series A funding to expand its independent TV operating system across Europe and LATAM. The company aims to improve content discovery, scale ad monetization tools, and grow beyond its current 18 million MAUs through new…

Ask Skip argues that every smart TV OEM needs its own FAST service, not to please viewers, but to control the interface and claim a stake in the OS-driven streaming landscape. While the strategic rationale is sound, most OEM FASTs…

Matthew Henick, SVP of Ventura at The Trade Desk, joined Variety’s Strictly Business to discuss how Ventura aims to overhaul CTV advertising by building a more transparent, efficient ecosystem—one that gives OEMs more control and directs more ad dollars to…