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Titan OS Raises €50M to Fuel Independent CTV Push in Europe and Beyond

The Streaming Wars Staff
December 4, 2025
in News, Advertising, Business, FAST, Industry, Partnerships, Subscriptions, Technology
Reading Time: 2 mins read
0
Titan OS Raises €50M to Fuel Independent CTV Push in Europe and Beyond

Titan OS has closed a €50 million Series A funding round, led by Highland Europe with participation from Mangrove Capital and other investors. The funding brings Titan’s total raised to €60 million, or nearly $70 million, and is intended to scale its independent TV operating system across Europe and LATAM.

Founded in 2023 and based in Barcelona, Titan OS has already licensed its platform to TV brands including Philips, Sony, JVC, AOC, and Vestel, reaching 18 million monthly active users. The company’s goal is to be the leading independent connected TV OS originating from Europe, providing an alternative to Big Tech’s walled gardens.

Co-founder Tim Edwards says the focus for 2026 is clear: expand across Europe and Latin America, continue improving content discovery, and scale monetization opportunities for OEM and advertising partners. The company plans to reduce the time users spend searching for content, leaning into a content-first interface that includes personalized recommendations and an electronic program guide.

At the same time, Titan is building out its ad tech capabilities. The OS supports homepage ads, in-stream formats, and shoppable placements, all aimed at driving new revenue streams as device margins decline. Titan’s pitch is straightforward: help users find something to watch faster while giving advertisers more effective ways to reach fragmented audiences.

Titan’s momentum hasn’t gone unnoticed. In October, the company signed a strategic ad sales partnership with TiVo, giving it exclusive rights to TiVo OS ad inventory in Germany, France, Italy, and Spain. In the UK, Titan and TiVo jointly manage sales. Titan also handles ad sales for Tubi’s UK AVOD inventory following the Fox-owned streamer’s 2024 launch in the market.

While competition from other independent platforms like Xperi’s TiVo OS is growing, Titan is positioning itself as Europe’s own answer to the connected TV operating system race. The latest funding gives it room to scale, and Edwards says additional capital raises are likely in 2026 to sustain the pace.

For Highland Europe, Titan’s local roots are seen as an edge. The firm believes Titan’s combination of platform vision and European DNA makes it a credible challenger to global players. With 18 million users, a growing base of OEM partners, and a dual focus on UX and ad monetization, Titan is moving fast to define what an independent, regionally-rooted CTV OS can look like.

Tags: ad sales partnershipsAVODconnected TVcontent discoveryCTV advertisingelectronic program guideEurope streamingHighland EuropeLATAM CTVMangrove CapitalOEMssmart TV monetizationTitan AdsTitan OStivotubiTV operating systems
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