Tag: OTT

Basics of Streaming explains how platforms detect account sharing by combining household network data, device history, location patterns, concurrent streams and verification events instead of relying on a single login or IP address. Services use those signals to identify persistent…

Basics of Streaming explains why sports isn’t just another streaming category. Live urgency, exclusive rights, scarcity, and premium ad demand make sports one of the few products that can still anchor bundles, justify higher pricing, reduce churn, and give platforms…

From the Archives revisits TiVo Suggestions, one of TV’s earliest recommendation engines and a preview of how discovery would become core to streaming. TiVo used viewing behavior and feedback to predict what users might like, proving that understanding taste could…

Harmonic completed the $145 million sale of its Video Business to MediaKind, sharpening its focus on broadband infrastructure while giving MediaKind greater scale across video delivery, streaming workflows and live media operations. The deal reflects a broader shift in streaming…

Basics Of Streaming explains why latency has become a major business issue as streaming shifts toward real-time engagement. Delayed streams disrupt sports betting, live commerce, creator interactions, and second-screen social behavior, weakening engagement and retention. The piece outlines how technologies…

Amazon MGM Studios and AWS have launched a GenAI Creators’ Fund alongside Project Nara, an internal AI production platform that supports video generation, editing, workflow management, and collaboration across productions. The move positions Amazon as one of the first major…

Roku's redesign turns its TV operating system into a more aggressive discovery and advertising platform, using personalized recommendations and subscription prompts to influence viewing behavior before users enter streaming apps. As streaming fragmentation grows, Roku’s betting control over discovery and…

Basics of Streaming explains how AI's becoming a foundational intelligence layer across the streaming ecosystem, influencing everything from recommendations and search to encoding, advertising, moderation, and churn prediction. The piece argues that competitive advantage in streaming increasingly depends on how…

Hub Entertainment Research found consumers are increasingly turning back to streaming bundles as subscription costs and price hikes continue piling up across the market. The report shows affordability, billing simplicity, and subscription management are becoming major competitive advantages as streaming…

Roku is launching a new creator-focused destination and creator-led FAST channels featuring personalities like iShowSpeed and Jesser. The move reflects how creator content, streaming, and social video are converging inside the connected TV ecosystem. Roku’s strategy centers on controlling discovery,…