Tag: Pause Ads

Netflix is making premium CTV access a bigger competitive advantage for Amazon DSP, The Trade Desk, DV360 and Yahoo as it expands programmatic buying across pause ads, live inventory, audience targeting and new deal tools. Supported DSPs can keep more…

New research finds viewers are increasingly willing to accept ads in exchange for lower streaming prices, making ad-free plans a premium option. The business challenge now, according to Kirby, is maximizing yield by pricing and designing ads around attention, break…

Streaming services have lost the front door. Devices, TV operating systems, aggregation layers, and AI-driven discovery now shape what gets surfaced before an app opens, which weakens services’ control over selection, monetization, and ad pricing power.

Kirby examines the assumption that all ad impressions are psychologically equal, arguing that attention state, not scale, determines receptivity and pricing power. He contends that formats aligned with cognitive state such as DOOH, pause ads, and culturally anticipated moments like…

Netflix is doubling down on its ad-supported tier, now reaching 94 million monthly active users—a 20 million jump since November. With a younger, highly engaged audience and 41 average monthly viewing hours, Netflix is solidifying ads as a core business…

Amazon says Prime Video’s ad-supported tier now reaches more than 130 million U.S. users per month, up from 115 million last year. At its 2025 upfront, Amazon introduced new AI-powered ad formats including pause ads and shoppable inventory designed to…

Fubo’s pause ads are delivering big results, driving 129% more engagement than traditional video ads on other platforms, according to a study with EDO. By showing ads only when users pause content—rather than interrupting it—Fubo is tapping into a more…

Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…

Kirby applauds pause ads as a non-intrusive advertising format that appears when viewers pause content, offering a natural and less disruptive experience compared to traditional ad formats like pre-roll, mid-roll, and overlay ads. This ad format takes advantage of natural…