Tag: Power

Starz’s Q2 results showed its standalone strategy taking shape as total subscribers increased despite a June price hike to $11.99, while engagement reached the second-highest level in company history. Starz is cutting low-engagement programming costs, leaning into cheaper originals like…

Starz and Crunchyroll are using their new $16.99 Prime Video bundle to test whether Power fans and anime viewers overlap enough to improve acquisition, engagement and retention. Success depends on customers crossing between both catalogs and staying long enough to…

Starz has officially separated from Lionsgate and is positioning itself as a lean, digital-first streamer focused on adult, female-led, and underserved audiences. With 70% of its revenue already digital and a profitable business model converting most of that into free…