Tag: pricing strategy

Roku’s Howdy has surpassed 1 million subscribers within its first year, with Antenna data showing strong early growth and a roughly 51% retention rate that outpaces typical streaming benchmarks. The $2.99 ad-free service leverages Roku’s owned distribution ecosystem and licensed…

Disney is paying $50 million to settle a class action lawsuit over live TV bundling practices, but the agreement leaves its distribution strategy unchanged. The case reinforces ESPN’s leverage as a must-have asset that continues to anchor bundle pricing across…

Streaming services trained consumers to optimize around promotional pricing, creating a system where users actively minimize what they pay rather than commit long-term. That behavior now conflicts with the industry’s shift toward profitability, as discount-driven acquisition lowers effective pricing and…

Netflix faces up to €2 billion in refunds after a Rome court ruled its past price increases violated Italian consumer law, forcing the company to roll back pricing tied to contracts dating back to 2017. The decision reframes contract design…

Ampere Analysis says the streaming industry crossed $150bn in subscription revenue, but the real story isn’t growth in users. Revenue is climbing for a different reason, as pricing moves and ad-supported tiers reshape how the business actually works. What’s happening…

Antenna’s latest data shows U.S. SVOD growth slowing sharply, with new subscriptions falling 33% in 2025 to 18 million from 27 million in 2024, while Q4 growth cooled to 7%. The market isn’t adding households anymore, it’s reallocating them, with…

AMC Networks crossed a major inflection point as streaming became its largest source of U.S. revenue in Q4, with streaming revenue up 17% to $177 million and now surpassing affiliate fees. The growth was driven primarily by price increases across…

YouTube TV has begun rolling out lower-priced, genre-based bundles that give subscribers multiple downgrade paths without sacrificing core product features. The new Sports, Sports plus News, Entertainment and Family plans highlight YouTube TV’s growing leverage with programmers and its focus…

Spotify is launching Prompted Playlist, a new AI-driven tool that lets Premium users in the U.S. and Canada actively shape music discovery through detailed prompts and scheduled refreshes. The feature shifts discovery from passive recommendation to user-directed curation, adding transparency…

Free trials have shifted from a default growth tool to a strategic lever that depends on scale, audience, and business goals. For large services, trials often pull in low-intent users, distort retention models, and delay revenue. Smaller platforms still find…