Tag: privacy

Google was fined €403 million by Ireland’s Data Protection Commission over GDPR violations tied to its handling of European users’ location data. The case raises compliance risks for ad targeting and store-visit measurement, where platforms need clear consent, lawful processing…

Skip examines why the advertising industry continues selling precision targeting despite growing signal loss and attribution challenges across digital media. The column argues that streaming and CTV are pushing advertisers toward probabilistic measurement, contextual relevance, and broader business outcomes instead…