Tag: programmatic ads

TripleLift has added Xumo and Plex to its programmatic Pause Ad network, expanding the format's reach across CTV. With support from IAB Tech Lab and platforms like DirecTV, Pause Ads are gaining traction due to high engagement, non-disruptive placement, and…

Fubo and DAZN have entered a multiyear partnership to distribute each other’s proprietary sports channels. Fubo now offers the new DAZN1 channel featuring exclusive boxing and MMA content. DAZN is adding Fubo Sports to its platform, expanding access to FAST…

FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…

IAB Tech Lab plans to release 31 new specifications and updates in 2025, focusing on connected TV (CTV) advertising, privacy, and moving programmatic ad practices beyond the browser. Key initiatives include new signals for live sports ads in CTV, a…

The Streaming Madman returns after an unplanned hiatus caused by injuries, sharing his take on propaganda and its potential impact on streaming platforms. Drawing parallels from anti-drug campaigns of the 80s and 90s to today’s addressable advertising, TSM highlights the…

Roku is launching a weekly trivia game on its home screen, starting Tuesday, to engage users and enhance monetization. This new feature, along with increasing programmatic ad capabilities and growing subscriptions, supports Roku's strategy to capture traditional TV ad budgets…