Fubo and DAZN have entered a multiyear deal that cuts both ways and potentially deepens the reach of both streamers in the U.S. and Canada. Starting today, Fubo is launching DAZN1, a new linear channel featuring DAZN’s exclusive fight content. At the same time, DAZN is adding Fubo Sports, Fubo’s FAST channel, to its platform.
This isn’t just a surface-level carriage agreement. Fubo customers can now buy DAZN1 either as a standalone subscription or as an add-on to their existing Fubo plan. The channel brings DAZN’s premium lineup of live boxing and MMA events, along with on-demand content, directly into the Fubo experience. Pay-per-view access is also included, giving Fubo another premium sports upsell opportunity.
DAZN, meanwhile, gains Fubo Sports, a FAST channel that carries over 400 live events annually, including UEFA matches, combat sports, documentaries, and sports films. Originally launched in 2019 and already distributed across several free platforms and YouTube, the Fubo Sports brand now becomes available inside DAZN’s growing app ecosystem.
Both companies see this as a first step. Fubo CEO David Gandler pointed to “greater flexibility” for fans and increased distribution for Fubo Sports. DAZN Group CEO Shay Segev emphasized that the deal helps expand access to top-tier sports content in North America, a key market for DAZN’s global growth.
The timing is strategic. Fubo’s stock has climbed 110 percent over the past six months. The company recently beat Q1 EPS expectations with a $0.02 loss compared to the expected $0.11 loss. Revenue missed projections at $407.9 million, but adjusted EBITDA loss improved significantly to $1.4 million, showing a 96 percent year-over-year improvement. Meanwhile, Fubo continues to build out its content and advertising offerings, including the recent launch of programmatic pause ads that are generating 33 percent more engagement than traditional video spots.
This agreement is not a headline-grabbing acquisition, but it is a smart and mutually beneficial move. It expands distribution, increases monetization opportunities, and strengthens both companies’ positioning in the competitive sports streaming market.
The Streaming Wars is intentionally ad-free
We don’t run display ads. Not because we can’t, but because we don’t believe in them.
They interrupt the reading experience. They cheapen the work. And they burn advertisers’ money on impressions nobody actually wants.
So we chose a different model.
We say the things people in this industry are already thinking but don’t say out loud. We connect the dots beyond the headline and focus on explaining why things matter to the people working in this business.
If you believe industry coverage can exist without clutter and interruption, you can support it here → SUPPORT TSW.
Support is optional. But it directly funds research and continued coverage — and helps prove this model can work.
Support TSW →
