Tag: programmatic advertising

Wall Street is punishing independent ad tech companies even when they’re growing, as investors increasingly question how much value standalone platforms can retain while Google, Meta and Amazon capture more of digital advertising’s growth. AppLovin, The Trade Desk and Criteo…

CTV’s next phase of advertising growth depends on expanding beyond large national brands and making TV buying viable for smaller performance advertisers. Amazon, Roku, Netflix and Walmart are lowering campaign minimums, expanding self-service and programmatic access, automating creative, and improving…

Tubi's testing Gracenote IDs in programmatic bid streams to carry more precise program identity into CTV ad transactions, giving buyers richer context for targeting, brand suitability, measurement, and inventory valuation. The test pushes metadata deeper into revenue-bearing infrastructure and could…

Spotify’s testing a Skip Ahead button for select Premium subscribers that can bypass publisher-sold podcast sponsorships in one tap while Spotify-sold ads remain ineligible, giving its own inventory a structural advantage. The feature could weaken independent host-read sponsorship economics by…

Netflix nearly doubled its 2026 upfront advertising commitments as its ad-supported audience grew to more than 250 million monthly active viewers globally. Strong demand for live programming, including sold-out sponsorships for the 2027 FIFA Women’s World Cup, shows Netflix is…

Ampere Analysis expects ad-supported tiers to account for 54% of North American subscription-streaming revenue in 2026, showing how quickly advertising has become central to the industry's economic model. Streaming economics are increasingly shifting from subscriber growth alone toward revenue per…

Nielsen’s $2.15 billion acquisition of DoubleVerify expands its role from audience measurement into verification, fraud detection, brand suitability, optimization, and advertising performance. The deal gives Nielsen a broader position across the streaming and digital ad stack as advertisers demand better…

From the Archives revisits how Pluto TV turned aging television libraries into a recurring revenue engine by packaging catalog programming into scheduled FAST channels and monetizing connected-TV viewing through addressable advertising. Viacom’s $340 million acquisition gave the company direct consumer…

Skip argues that automation makes advertising faster and easier to operate, but it can also scale weak strategy, bad inputs, and mediocre creative. Marketers still need to control the objectives, guardrails, measurement, and accountability behind automated systems, especially in CTV,…

Walmart’s completed acquisition of Vibe.co brings more than 10,000 self-service streaming TV advertisers into Walmart Connect, pairing Vibe’s demand platform with Vizio’s CTV supply and Walmart’s commerce data. The deal’s upside depends on keeping Vibe open and transparent enough to…