Roblox has expanded its License Manager and Licenses catalog to all eligible IP holders, enabling more creators to develop games based on popular shows, movies, and brands. Originally launched with partners like Netflix and Lionsgate, the platform now allows any…
Basics of Streaming explores how gamification has evolved into a core retention strategy for OTT platforms. By incorporating game-like mechanics, like rewards, missions, leaderboards, and interactive content, streamers such as Netflix, Amazon Prime Video India, and JioCinema are driving longer…
Netflix and Riot Games have turned anime adaptations into high-leverage IP extensions that drive user engagement and monetization across platforms. Arcane and Devil May Cry boosted gameplay metrics, grew subscriber interest, and deepened fan investment, creating a transmedia feedback loop.…
Sony skipped the streaming arms race and focused on IP yield through licensing, gaming, anime, and music. As the industry shifts from exclusivity to monetization across platforms, Sony’s strategy now looks like the smarter long play.
Netflix is launching TV-compatible party games that allow subscribers to play with their phones as controllers, starting with titles like Boggle Party and LEGO Party. This marks Netflix's first move beyond mobile-only gaming and reflects a broader strategy to integrate…
Amazon has partnered with FanDuel to introduce real-time bet tracking and live odds overlays during NBA games on Prime Video, offering a deeper, personalized viewing experience. Unlike NBCU’s traditional advertising deal with DraftKings, which secures media inventory across major sports…
From the Archives revisits how Beam set out to revolutionize game streaming with real-time viewer interaction, only to be acquired and eventually shuttered by Microsoft after rebranding it as Mixer. Despite superior tech and exclusive streamer deals, Mixer couldn’t build…
Kirby breaks down the post-Streaming Wars era, where the battle isn't about having content but about owning IP that commands loyalty and spawns ecosystems. Gaming franchises like Call of Duty represent the new gold standard, built-in audiences, limitless extensions, and…
Kirby explores how gaming is becoming essential to streaming strategy, with Netflix leading the charge. Looper Insights reveals industry execs see gaming as key to engagement, but most are waiting on Netflix to prove its value. If Netflix succeeds, it…
Gaming IP is rapidly becoming the centerpiece of media strategy, as platforms like Paramount, Netflix, and Amazon aim to turn fan-favorite titles like Call of Duty into multi-platform ecosystems that drive year-round engagement. New Bain data shows gamers spend more…
