Live service games like Fortnite, Roblox, and Apex Legends churn up to 60% of players within three months, but they quickly replace them. This user rotation is now standard across streaming and subscription models. With net-new user growth stalling, long-term…
Microsoft is testing an ad-supported tier of Xbox Cloud Gaming that lets users play short sessions in exchange for pre-roll ads. This model addresses the high marginal costs of cloud gaming by using advertising to fund access, creating a free…
YouTube is beta testing Playables Builder, an AI-powered game creation tool developed with Google’s Gemini 3, aimed at helping creators easily develop and publish games within its Playables hub. This move positions YouTube as a direct competitor to platforms like…
PrestonPlayz has partnered with Studio71 to handle advertising sales across his TBNR creator network. With over 90 million social followers and a strong YouTube presence, Preston is positioning his family-friendly gaming content for premium brand partnerships and broader monetization. Studio71…
Disney, Epic Games, and Gracie Films launched a cross-platform Simpsons experience in Fortnite, combining gameplay with original shorts airing on Disney+ and social media. With over 53 million players engaging, the collaboration blends humor, nostalgia, and storytelling to connect multi-generational…
Tencent reported Q3 2025 revenue of RMB192.9 billion ($27.1 billion), up 15% year-over-year, driven by strength in gaming and AI-powered advertising. Gaming revenue surged across domestic and international markets, with hits like “Delta Force” and mobile “Valorant” fueling growth. AI…
Roblox has expanded its License Manager and Licenses catalog to all eligible IP holders, enabling more creators to develop games based on popular shows, movies, and brands. Originally launched with partners like Netflix and Lionsgate, the platform now allows any…
Basics of Streaming explores how gamification has evolved into a core retention strategy for OTT platforms. By incorporating game-like mechanics, like rewards, missions, leaderboards, and interactive content, streamers such as Netflix, Amazon Prime Video India, and JioCinema are driving longer…
Netflix and Riot Games have turned anime adaptations into high-leverage IP extensions that drive user engagement and monetization across platforms. Arcane and Devil May Cry boosted gameplay metrics, grew subscriber interest, and deepened fan investment, creating a transmedia feedback loop.…
Sony skipped the streaming arms race and focused on IP yield through licensing, gaming, anime, and music. As the industry shifts from exclusivity to monetization across platforms, Sony’s strategy now looks like the smarter long play.
