Tag: retention

Antenna's latest data shows ad-supported streaming has become the industry's primary growth engine, driving most new subscriber additions and nearly four-fifths of net growth over the past two years. With retention rates nearly identical to ad-free plans and most growth…

Skip explains that streaming services prioritize episodic content because it drives longer engagement, more ad inventory, and stronger retention than films. Shows extend viewing sessions, create repeat entry points, and generate multiple monetization cycles, while movies typically deliver a single,…

Streaming services trained consumers to optimize around promotional pricing, creating a system where users actively minimize what they pay rather than commit long-term. That behavior now conflicts with the industry’s shift toward profitability, as discount-driven acquisition lowers effective pricing and…

Meta and Google were found liable by a California jury for designing engagement-driven products that contributed to a young user’s depression and anxiety, with $6 million awarded in damages. The verdict reframes core product mechanics like infinite scroll, autoplay, and…

Kirby explains that advertising’s reliance on reach and impressions no longer reflects how people actually consume media, as attention now shifts across fragmented, intent-driven states. He explains that brands are responding by building narrative-driven systems designed for repeat engagement, where…

Amazon is set to overtake DAZN as the top global spender on sports rights in 2026, driven by its strategic use of live sports to stabilize churn, bolster ad inventory, and reinforce Prime subscriptions. Unlike DAZN, which relied heavily on…

Recurly's latest State of Subscriptions report shows streaming’s growth era has shifted from acquisition to retention. With most consumers already subscribed to 1–4 services and churn driven by low usage rather than cost, the new metric for success is minimizing…

Annual wraps have become one of the most effective retention tools in media, not for their shareability, but for how they reframe user behavior into identity and habit. The missed opportunity for most media companies isn’t the lack of flashy…

Streaming services spent 2025 abandoning old growth narratives and confronting economic reality. Scale stopped hiding inefficiencies, bundling reduced churn by removing decisions, and advertising became a strategic constraint. Sports rights demanded precision, while AI rewired workflows and forced tradeoffs. Success…

Free trials have shifted from a default growth tool to a strategic lever that depends on scale, audience, and business goals. For large services, trials often pull in low-intent users, distort retention models, and delay revenue. Smaller platforms still find…