Tag: Smart TV Platforms

Basics of Streaming breaks down content discovery as a layered system spanning metadata, OS-level placement, in-app UX, personalization, and off-platform triggers that collectively drive engagement. As content libraries expand and fragmentation grows, discovery has become a key driver of retention,…

Walmart has begun integrating Vizio SmartCast user accounts into Walmart logins following its $2.3 billion acquisition of Vizio, forcing new TV buyers to either merge their Vizio profile with a Walmart account or delete it. The move connects SmartCast viewing…

Basics of Streaming explores how universal search, a powerful tool now controlled by platforms, has become the primary gatekeeper in streaming. As fragmentation and viewer fatigue surge, TV OS-level search layers dictate what gets surfaced, watched, and monetized, shifting power…