Tag: specialty SVOD

Antenna reports that Specialty SVOD services grew 12% year-over-year in Q2 2025, down from 22% the previous year, as non-Premium streaming categories begin to show signs of market maturity. Approximately one-third of U.S. SVOD users now engage with Specialty platforms,…

A recent report by Antenna shows that Specialty SVODs, which cater to niche audiences, are growing rapidly despite market saturation. These services, often focused on specific genres or interests, have outpaced the growth of premium platforms, driven by cord-cutting and…

Antenna reports that nearly a third of SVOD customers now use specialized services like AMC+ and Crunchyroll, with Amazon Prime Video Channels driving 58% of these sign-ups. Of 30.8 million Prime Video users, 56% have subscribed to a specialty SVOD.…