Tag: sports partnerships

Netflix is turning an Atlético Madrid match into a marketing activation for Peaky Blinders: The Immortal Man, transforming the club’s stadium into an immersive promotion during the March 14 game against Getafe CF. Kirby highlights how Netflix is tapping live…

Paramount+ will debut its $7.7 billion media rights deal with the UFC on January 24, 2026, streaming UFC 324 as its first live event. The card features high-profile matchups, including Justin Gaethje vs. Paddy Pimblett and Kayla Harrison vs. Amanda…

Major League Baseball split its media rights between ESPN, NBC, and Netflix, securing short-term revenue but weakening long-term leverage. ESPN pivoted to digital, NBC picked up Sunday nights on the cheap, and Netflix took only high-profile events. The deal buys…

ESPN has named DraftKings its exclusive official sportsbook and odds provider starting December 1, with full product integration across ESPN platforms expected by 2026. DraftKings will power the betting tab in the ESPN app and offer features like its sportsbook,…

Paramount has expanded its UFC media rights deal to include streaming on Paramount+ in Latin America and Australia starting in 2025. This builds on the $7.7 billion U.S. deal signed in August, and signals an aggressive push to globalize UFC…

Amazon has partnered with FanDuel to introduce real-time bet tracking and live odds overlays during NBA games on Prime Video, offering a deeper, personalized viewing experience. Unlike NBCU’s traditional advertising deal with DraftKings, which secures media inventory across major sports…

EverPass Media has officially landed ESPN+ as a commercial distribution partner, cementing its role as the go-to aggregator for streaming sports in bars and other public venues. Starting this October, ESPN+ will join Amazon, YouTube, Peacock, and Paramount+ on the…

NBCUniversal is close to securing a three-year, $600 million deal with MLB to bring Sunday night and Wild Card games to NBC and Peacock. Netflix is also in talks for a multi-year deal to stream the Home Run Derby starting…

ESPN will acquire key NFL media assets including NFL Network, RedZone, and fantasy football operations in exchange for an equity stake of up to 10 percent granted to the NFL. The move supports ESPN’s launch of its $29.99 per month…

ESPN has renewed its media rights deal with the Premier Lacrosse League through 2031 and will take a minority equity stake in the league. The expanded partnership includes full coverage of PLL and Women’s Lacrosse League games, as well as…