Tag: Stranger Things

Netflix named KPop Demon Hunters its most-watched title ever over a six-month period, generating 482M views in H2 2025. That figure does not include its first 10 days of streaming. The streamer also logged 96B total hours viewed during that…

Ask Skip breaks down Netflix’s latest metric switch to Monthly Active Viewers (MAVs), a self-defined measure inflating ad reach claims to 190 million by bundling co-viewing estimates, live sports, and first-party multipliers. While MAV reframes the narrative toward total ad…

Kirby looks at how Netflix is evolving from a content platform into a cultural operator, staging IP like Stranger Things as real-world fan events while embedding AI across ad creation, production, and personalization. The company is designing moments, not just…

Netflix is launching TV-compatible party games that allow subscribers to play with their phones as controllers, starting with titles like Boggle Party and LEGO Party. This marks Netflix's first move beyond mobile-only gaming and reflects a broader strategy to integrate…

Paramount has signed Matt and Ross Duffer, creators of Stranger Things, to an exclusive four-year deal spanning film, TV, and streaming. The deal, starting after their Netflix contract ends in April 2026, is a strategic move by new CEO David…

The Duffer Brothers, creators of Stranger Things, are in talks for an overall deal with Paramount, potentially reuniting with former Netflix exec Cindy Holland. The move signals a bold talent play by Skydance-owned Paramount under new CEO David Ellison, as…

Netflix executive Josh Simon has been named CEO of Funko, effective September 1. Simon, who led Netflix’s global consumer products and live experiences business, will now steer Funko’s next growth phase, bringing experience from Netflix, Nike, and Disney. His appointment…

Roblox launched a new licensing platform that streamlines IP use for creators by introducing a self-serve License Manager and catalog. The platform debuts with Netflix, Lionsgate, Sega, and Kodansha, allowing eligible creators to build games based on franchises like Stranger…

Netflix is boosting its content budget to $18 billion in 2025, an 11% jump from last year. The streamer is doubling down on major franchises like Squid Game and Stranger Things, stacking up licensed hits like Grey’s Anatomy, and expanding…

Netflix and Mastercard are partnering to offer Mastercard holders exclusive benefits at Netflix’s immersive experiences, including Stranger Things: The First Shadow on Broadway and Netflix House locations opening in 2024. The collaboration aims to meet growing demand for transformative entertainment…