Tag: streaming advertising

Roku has become the first major streaming platform to integrate iSpot’s Outcomes at Scale metric directly into its ad optimization engine, enabling advertisers to track and optimize campaigns based on real business outcomes. The move expands their partnership, which began…

Skip challenges the prevailing belief that CTV is a “safe bet” for media buyers fleeing the chaos of search and social. While CTV offers cleaner environments and video reach, the ecosystem still struggles with inconsistent targeting, weak measurement, and fragmented…

Ask Skip breaks down Netflix’s latest metric switch to Monthly Active Viewers (MAVs), a self-defined measure inflating ad reach claims to 190 million by bundling co-viewing estimates, live sports, and first-party multipliers. While MAV reframes the narrative toward total ad…

Amazon has launched location-based interactive video ads on Prime Video, enabling advertisers to tailor national campaigns with local relevance down to ZIP code-level variations. The format lets brands create interactive CTAs like “Send to Phone” and customize landing pages per…

Alphabet hit a record $102.35 billion in Q3 2025 revenue, driven by a breakout quarter for YouTube, which delivered $10.26 billion in ad sales, its first double-digit growth since 2022. Shorts now generate more revenue per watch hour than long-form,…

FAST has transitioned from a buzzy growth story to a foundational part of the streaming ecosystem. Parks Associates data shows usage plateaued at 45% of U.S. internet households, but that’s not decline—it’s maturity. The ad-supported model pioneered by FAST has…

Mike Raffensperger is steering FanDuel into uncharted territory as the first sponsor of Amazon's NBA coverage, using the deal to embed a live “Odds View” feature directly into Prime Video streams. The partnership goes beyond traditional advertising, positioning FanDuel at…

California has passed a law banning streaming commercials from being louder than the main content, requiring platforms like Netflix and Disney+ to comply by July 2026. The legislation builds on the federal CALM Act and follows a rise in consumer…

DraftKings has signed a multi-year, exclusive advertising deal with NBCUniversal, gaining category-exclusive sports betting integrations across the company's major sports properties. The agreement covers the NFL, NBA, Premier League, and the 2026 FIFA World Cup, with placements across NBC, Peacock,…

Netflix has struck a global, multi-year marketing deal with AB InBev, bringing major beer brands like Budweiser, Stella Artois, and Corona into Netflix originals and live events through title sponsorships and deep content integrations. The deal goes beyond traditional ads,…