Tag: streaming advertising

Fox’s latest earnings reinforced how central Tubi has become to the company’s long-term streaming strategy as digital advertising and connected TV growth increasingly offset pressure in the traditional television business. The quarter highlighted Fox’s disciplined approach to streaming, focusing on…

Skip examines why the advertising industry continues selling precision targeting despite growing signal loss and attribution challenges across digital media. The column argues that streaming and CTV are pushing advertisers toward probabilistic measurement, contextual relevance, and broader business outcomes instead…

Roku’s platform business crossed $1.13 billion in Q1 revenue, up 28%, as advertising and subscriptions scaled together and pushed the company to $86 million in net income. Roku’s results show its platform model’s getting more durable, with distribution, monetization, and…

Ampere’s US data shows episodic TV has become the engine of streaming ad revenue because it produces far more ad inventory than movies, with TV averaging just over five minutes of ads per hour versus about three for films. The…

Basics of Streaming breaks down how connected TV is shifting advertising from a passive, reach-driven model into an interactive, performance-focused channel where viewers can take immediate action. Interactive and shoppable ad formats combine video delivery, real-time decisioning, UI overlays, and…

Walmart has begun integrating Vizio SmartCast user accounts into Walmart logins following its $2.3 billion acquisition of Vizio, forcing new TV buyers to either merge their Vizio profile with a Walmart account or delete it. The move connects SmartCast viewing…

Roku appointed Patrick Harris as SVP of Global Media Revenue, hiring the former Snap and Meta executive to lead global advertising growth and media innovation. The move follows stronger than expected quarterly results and a positive 2026 outlook, signaling deeper…

Roku has become the first major streaming platform to integrate iSpot’s Outcomes at Scale metric directly into its ad optimization engine, enabling advertisers to track and optimize campaigns based on real business outcomes. The move expands their partnership, which began…

Skip challenges the prevailing belief that CTV is a “safe bet” for media buyers fleeing the chaos of search and social. While CTV offers cleaner environments and video reach, the ecosystem still struggles with inconsistent targeting, weak measurement, and fragmented…

Ask Skip breaks down Netflix’s latest metric switch to Monthly Active Viewers (MAVs), a self-defined measure inflating ad reach claims to 190 million by bundling co-viewing estimates, live sports, and first-party multipliers. While MAV reframes the narrative toward total ad…