Tag: streaming business

Ampere’s US data shows episodic TV has become the engine of streaming ad revenue because it produces far more ad inventory than movies, with TV averaging just over five minutes of ads per hour versus about three for films. The…

Bent Pixels has acquired Sunny State Agency for more than $23 million, giving it direct control over how creator content is distributed, reformatted, and monetized across platforms like Snapchat, TikTok, Facebook, and MSN. The deal pushes Bent Pixels beyond creator…

Kirby argues that calling yourself an AI company has become meaningless shorthand that obscures what your company actually does, forcing buyers to work harder to understand real value and differentiation. AI isn’t the story. Companies that clearly explain how they…

Ampere Analysis finds HBO Max leads peers in bundle scale across partners, markets, and packages. Streaming growth is increasingly driven by distribution deals, with discounted wholesale pricing functioning as the core customer acquisition cost. As more growth comes through hard…

Tubi and TikTok are turning creator traction into a formal development pipeline for long-form AVOD programming. The Creatorverse Incubator gives Tubi a faster, lower-risk way to build scripted and unscripted shows around pre-validated creator IP, while TikTok adds both audience…

Netflix's sequel to KPop Demon Hunters shows it's turning a breakout animated hit into a long-term franchise with value across streaming, theatrical, music, and awards. Netflix also locked in directors Maggie Kang and Chris Appelhans with an exclusive multiyear deal,…

Apple’s expanding Apple TV’s distribution by allowing Roku users to subscribe directly inside The Roku Channel using Roku Pay, letting viewers sign up and watch Apple’s originals, films, documentaries, and live sports without downloading the standalone Apple TV app. The…

Ask Skip confronts the tough state of the media industry, layoffs, mergers, and AI upheaval, with a reminder of what still matters. Despite the chaos, Skip argues that talent, honest audience feedback, real brands, and scrappy leadership remain key assets.…

Platforms, not content are the real product. Control over the interface now dictates visibility, discovery, and ultimately monetization. Whether it’s universal search, homepage placement, or FAST row presence, success depends on how (and where) content shows up, not just what…

YouTube TV and Fox Corp. reached a multi-year distribution deal just hours before a potential blackout, preserving access to Fox’s broadcast and cable channels for the platform's 9.5 million subscribers. The agreement includes key sports and news networks and avoids…