Tag: streaming business

Peacock, Fox One, Paramount+, TikTok, Disney, Netflix, and Paramount show how streaming schedules have become operating systems that drive acquisition, retention, advertising, conversion, data collection, capital allocation, and operational risk. The real value comes from moving viewers from major events…

Spotify’s podcast pivot is turning creator ownership into a more profitable form of platform control. By stepping back from costly exclusives and letting creators absorb production risk, Spotify can still shape discovery, monetization, data and distribution without needing to own…

Media companies are getting better at generating attention, but the real business challenge is turning that interest into repeat behavior. Netflix’s push into short-form publisher content, weaker second-season retention, the rise of AI-driven discovery, Hollywood’s reliance on built-in fan communities,…

Media companies need to treat demand creation as an operating discipline, measuring how recommendations, creative resonance, fan communities, interfaces, and commerce signals drive viewing, subscriptions, and purchases. Walmart’s connected-TV commerce strategy, streaming’s ad-yield pressure, Big Tech distribution deals, and Paramount’s…

Basics of Streaming explains how rights windows determine where content appears, disappears, and reappears across streaming platforms. Studios and rights holders use windows to monetize the same title across theaters, PVOD, TVOD, SVOD, broadcast, AVOD, FAST, international markets, and specialized…

New research finds viewers are increasingly willing to accept ads in exchange for lower streaming prices, making ad-free plans a premium option. The business challenge now, according to Kirby, is maximizing yield by pricing and designing ads around attention, break…

Media companies are shifting away from the traditional Hollywood model toward cheaper, faster, and more flexible systems built around creator ecosystems, AI tools, interface control, and direct audience engagement. Disney's Fortnite strategy, Fox's interest in Roku, the rise of video…

Antenna's latest data shows ad-supported streaming has become the industry's primary growth engine, driving most new subscriber additions and nearly four-fifths of net growth over the past two years. With retention rates nearly identical to ad-free plans and most growth…

From the Archives revisits how Rhapsody launched the subscription streaming model years before consumers, devices, and infrastructure were ready to support it at scale. The piece argues that while Spotify eventually dominated the category, Rhapsody helped establish the core mechanics…

Spotify signed a licensing deal with Universal Music Group that lets Premium subscribers create AI-generated remixes and covers using UMG’s catalog through a paid add-on tier. The agreement gives artists revenue shares while positioning Spotify as a licensed AI music…