Tag: Streaming Innovation

Basics of Streaming explores how gamification has evolved into a core retention strategy for OTT platforms. By incorporating game-like mechanics, like rewards, missions, leaderboards, and interactive content, streamers such as Netflix, Amazon Prime Video India, and JioCinema are driving longer…

Vertical dramas are emerging as a serious growth channel for Hollywood, offering a fast, low-cost, and data-driven way to prototype IP, incubate talent, and monetize mobile attention. Apps like DramaBox, My Drama, and ReelShort are pulling in younger audiences and…

From the Archives revisits Caffeine, a live-streaming platform founded by ex-Apple TV designers that promised a more social, toxicity-free alternative to Twitch. Despite a $100m investment from 21st Century Fox and partnerships with high-profile celebs, the company shut down after…

Amazon has partnered with FanDuel to introduce real-time bet tracking and live odds overlays during NBA games on Prime Video, offering a deeper, personalized viewing experience. Unlike NBCU’s traditional advertising deal with DraftKings, which secures media inventory across major sports…

From the Archives revisits Hulu’s pioneering rise and gradual sunset as it fully merges into Disney+ by 2026. Launched in 2007 as a network-backed response to piracy and cord-cutting, Hulu set the standard for ad-supported streaming, introduced a hybrid subscription…

Hollywood isn’t being disrupted by AI, it’s being rebuilt around it. From animation and dubbing to distribution and personalization, AI is now baked into the workflows that drive production and reach. The companies treating AI as core infrastructure, not a…

YouTube is experimenting with creator-led co-streams for live sports, piloting “ManningCast-style” experiences during last season’s NFL Sunday Ticket. CEO Neal Mohan confirmed the initiative, emphasizing how Gen Z prefers sports content through the lens of YouTubers rather than traditional broadcasters.…

NAB 2025 showcased a shift from hype to operational pragmatism, with industry leaders focusing on scalability, infrastructure, and sustainable monetization. Six key trends emerged: embracing fragmentation, prioritizing total cost of ownership, adopting hybrid workflows, embedding practical AI, elevating short-form content,…

Accedo's Nikki Perugini emphasizes the importance of generational understanding in OTT product design, with a focus on Gen Z’s unique digital behaviors and expectations. As mobile-first digital natives, Gen Z demands intuitive, hyper-personalized, and visually engaging user experiences that reflect…

NBCUniversal is overhauling the NBA streaming experience on Peacock with real-time stats, multiview features, and gamified interactivity, ahead of its exclusive rights debut this fall. The goal is to draw in younger, diverse audiences and give advertisers new ways to…