Tag: streaming interfaces

Roku, Fandango, Disney, Netflix, Spotify, and Paramount are turning discovery, distribution, and customer access into measurable business value. With consumer spending flat, each platform now has to prove its front door improves monetization, retention, efficiency, or pricing power.

Roku’s “See You in Roku” campaign turns Roku City into an interactive entertainment property through six cinematic shorts, an explorable digital environment and a home-screen takeover. The expansion gives Roku more premium advertising inventory and greater control over content discovery…