Tag: streaming value

The Take

Consumers Don’t Want More Streaming. They Want Better Reasons to Pay

The Streaming Wars Staff

July 14, 2026

Hub Entertainment Research's 2026 How to Monetize Video study finds that low price now drives 21% of a streaming service's perceived value, while average household subscription TV spending remains capped at $82 per month. Free services including Tubi, Pluto TV,…

Insights

Streaming Holds Its Ground as Economic Pressure Mounts, Says Hub Research

The Streaming Wars Staff

by Ragul Thangavel

November 16, 2025

Hub Entertainment Research reports that 72% of all U.S. TV viewing is now ad-supported, with streaming accounting for 42% of that time. Viewers increasingly see streaming as one of the best values in entertainment, ranking just behind vacations. While tolerance…

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