Tag: streaming viewership

UFC 324 became the most watched exclusive live event in Paramount+ history, pulling in an average live streaming audience of 4.96 million. The January 24 event drew 7.18 million global households and peaked at 5.93 million concurrent streams. It also…

Nielsen reports that ad-supported platforms made up 72.9% of U.S. TV viewership in Q3 2025, with streaming accounting for 46.4%. Streaming’s share fell to 42.4% by September as live sports drove viewership back to broadcast and cable, which rose to…

NBC’s 2025 broadcast of the Macy’s Thanksgiving Day Parade hit a record-breaking 34.3 million viewers across NBC and Peacock, marking the event’s biggest combined audience ever. This reflects an 8% year-over-year increase, with particularly strong growth among viewers under 25…

Netflix reported a global average audience of 36.6 million for its live-streamed boxing match between Terence Crawford and Canelo Alvarez, including 20.3 million in the U.S. However, the numbers, derived from a mix of internal data and non-accredited VideoAmp metrics,…

Netflix pulled in 41.4 million viewers (Live+1 AMA) for Terence Crawford’s victory over Canelo Álvarez, making it the most-watched men’s championship boxing match this century. The fight peaked at 24 million concurrent streams and reached the number one spot on…

YouTube drew 17.3 million global viewers for its exclusive NFL broadcast of Chiefs vs. Chargers, marking the biggest live-stream in platform history. The U.S. audience hit 16.2 million, outpacing last year’s opening week stream but falling short of NFL games…

Nielsen’s June Gauge report showed streaming jumped to 46% of total TV usage, led by Netflix, which accounted for 42% of the category's monthly growth and surged 13.5% on titles like Ginny & Georgia, Animal Kingdom, and Squid Game. Peacock…

YouTube Shorts is now averaging 200 billion daily views, a 186% increase from a year ago, highlighting explosive growth in the short-form video segment. CEO Neal Mohan shared the milestone at Cannes Lions, where he also revealed that YouTube dominates…

Amazon’s Cross, starring Aldis Hodge, hit 40 million viewers in its first 20 days, becoming Prime Video’s third-biggest series launch of 2024. Over half of its audience came from outside the U.S., with notable performance in Germany, the U.K., Brazil,…

YouTube dominated Election Night streaming, capturing 80.6% of live election viewership with 60.7 million hours streamed, while traditional network ratings fell significantly. The platform reached over 9.14 million peak viewers, with average viewership around 3.5 million throughout the day, as…