Paramount+ just landed a knockout. UFC 324, the streamer’s debut exclusive event under its new deal with the UFC, pulled in a live average minute audience of 4.96 million streaming viewers, making it the most-watched exclusive live event in Paramount+ history.
The January 24 event streamed live from T-Mobile Arena in Las Vegas and was the first of 13 numbered UFC events set to hit the platform in 2026. According to data from Adobe Analytics and channel partners, UFC 324 reached 7.18 million households globally and peaked at 5.93 million concurrent streams. These figures do not include co-viewing, which is common for UFC, or delayed viewership, which is still being tallied.
The strong turnout places the event among the most viewed UFC broadcasts across platforms in nearly a decade, including linear and broadcast, underscoring the shift in high-value sports audiences to streaming.
Paramount+ did not release signup numbers, but a source told TheWrap that subscriber growth exceeded expectations.
UFC 324 also performed strongly on social media. With 5.5 million interactions around the main event, it became the most social Paramount+ exclusive to date. It trended in the number one spot worldwide on X (formerly Twitter) for six straight hours and generated 186,000 mentions, up 127% from the previous UFC card.
Saturday’s card was headlined by veteran Justin Gaethje defeating rising star Paddy Pimblett via unanimous decision, earning Gaethje the interim lightweight title. The next exclusive Paramount+ UFC card, UFC 325, streams live January 31 from Sydney.
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