Tag: targeted advertising

Disney will pay a $10 million FTC fine for misclassifying hundreds of child-focused videos on YouTube as “Not Made for Kids,” enabling data collection and targeted ads in violation of federal child privacy laws. The settlement requires Disney to implement…

The Streaming Madman returns after an unplanned hiatus caused by injuries, sharing his take on propaganda and its potential impact on streaming platforms. Drawing parallels from anti-drug campaigns of the 80s and 90s to today’s addressable advertising, TSM highlights the…

Meta is facing a class-action lawsuit accusing it of colluding with Netflix to undermine Facebook Watch in exchange for user data and increased ad spend. The suit alleges Meta scaled back Watch to eliminate competition, while Netflix provided user insights…

Jack breaks down how evolving privacy laws like GDPR and CCPA are reshaping the media industry, especially with AI and blockchain tech on the rise. He highlights the shift away from third-party cookies and the push for privacy-first business models,…

Instacart and Roku have expanded their partnership to offer shoppable CTV ads, with home-screen placements and advanced targeting using Instacart data for a seamless shopping experience.

Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…

LG is launching an Innovation Lab under its LG Ad Solutions division to develop new methods for delivering more personalized and targeted ads on its webOS streaming platform and beyond. With streaming viewership growing and ad-supported models becoming more popular,…