Tag: user acquisition

Reddit plans to test login requirements in select international markets as Google's AI search cuts referrals and raises user acquisition costs. With 59% of its daily audience logged out, Reddit's betting stronger ad monetization, better retention, and tighter data control…

Apple was referred to federal prosecutors for potential criminal contempt after a judge ruled it violated a 2021 court order and continued its anticompetitive App Store practices. The decision undercuts the justification for Apple’s 30% platform tax and could destabilize…