Tag: Variety

Spotify is adding more than 650 narrated magazine articles from publishers including Rolling Stone, The Atlantic, and Variety as part of its push to expand beyond music and podcasts into a broader spoken-word ecosystem. The move strengthens Spotify’s engagement strategy…

Variety discusses how this year’s TV upfronts were steeped in irony and anxiety, with media giants putting on a confident face despite industry-wide budget cuts, layoffs, and shifting strategies. Live sports dominated pitches, scripted TV continued to shrink on broadcast,…

Netflix co-CEO Ted Sarandos didn’t hold back in a new interview, calling Apple TV+ a “marketing play” rather than a real streaming competitor and criticizing Warner Bros. Discovery for ditching the HBO brand in favor of Max—a move he sees…

CBS has expanded its podcast partnership with Audacy to include 39 news and entertainment shows. The deal builds on their CBS Sports collaboration and adds titles like 48 Hours, Survivor, and The Late Show With Stephen Colbert, creating new ad…

Squid Game Season 2, as reported by Variety, set a Netflix record with 68 million views in its first four days, surpassing the 2022 debut of Wednesday (50.1 million views). The Korean drama’s first season also held Netflix’s top-watched title,…

Variety examines how FX used its $200 million series Shōgun to cement its position in streaming, earning 18 Emmys and reinforcing its creative value to Disney amid investor pressures. Under John Landgraf's leadership, FX has distinguished itself through bold storytelling…

Sony and Disney marketing execs discussed using TikTok and influencers to boost audience engagement at the Variety and TikTok Culture Catalysts Dinner. They highlighted how TikTok's algorithm and authentic influencer partnerships are crucial for building fan communities and driving business…