Skip explains why marketing still treats attribution like fact even though consumer behavior is increasingly hard to measure. Attribution still helps reduce uncertainty, but too many companies use it as proof of causality, which pushes budgets toward channels that are…

Canada’s expanded digital media contribution framework could push foreign streamers and audio platforms like Netflix, Disney+, Prime Video and Spotify to contribute up to 15% of Canadian revenue into the country’s cultural production system. The policy increases pressure on global…

Spotify signed a licensing deal with Universal Music Group that lets Premium subscribers create AI-generated remixes and covers using UMG’s catalog through a paid add-on tier. The agreement gives artists revenue shares while positioning Spotify as a licensed AI music…

Skip argues that FAST has moved from growth story to clutter problem, with real audience demand now exposing how many channels were built around supply instead of viewers. His analysis frames FAST’s next phase around curation, platform power, advertiser selectivity,…

Kirby breaks down last week’s biggest stories and finds the throughline: the streaming industry isn’t splitting into lanes anymore, it’s collapsing into one giant fight for attention, monetization, data, and habit.

Sony Pictures Television’s acquisition of 32 Flavors gives the studio control of one of reality TV’s most durable franchise producers, including “Vanderpump Rules” and multiple “Real Housewives” series. The deal reflects how valuable unscripted programming has become because it delivers…

Sky News is launching a paid podcast subscription service as part of its Sky News 2030 strategy, using ad-free listening, bonus content, live events and community features to build recurring revenue around talent-driven journalism and deeper audience engagement across digital…

Quarterly reporting has turned too much of corporate strategy into short-term performance theater, and the SEC’s proposal to let public companies shift to semiannual reporting is a smart step toward giving businesses more room to operate. The proposal won’t fix…

Skip sounds off on how last-click attribution pushed streaming companies to overvalue performance marketing and underinvest in brand. Brand marketing creates demand, while performance marketing harvests it, and streaming services have trained consumers to chase discounts, bundles, trials, and promos…

The NFL’s AI-assisted scheduling shows how sports leagues are evolving into programmable media companies, where scheduling now drives monetization, distribution, advertising, and global audience strategy. The piece argues that operational infrastructure, not just media rights, will determine competitive advantage in…