Netflix is preparing an all-cash offer to acquire Warner Bros. Discovery’s studio and streaming assets, restructuring its original cash-and-stock proposal to speed up the approval process. Backed by $59 billion in financing, the move comes as Paramount Skydance intensifies its…

Fanatics has launched Fanatics Studios, a joint venture with OBB Media that will produce original sports and entertainment content. The studio begins with content partnerships in place across LA28, ESPN, WWE, and MLB. Led by Michael D. Ratner, the venture…

Apple TV ended 2025 with record-breaking engagement, up 36% in total viewing hours year-over-year, driven by Pluribus, F1, and A Charlie Brown Christmas. Despite continued silence on subscriber counts, Apple positioned Apple TV as a core part of its growing…

Roku has become the first major streaming platform to integrate iSpot’s Outcomes at Scale metric directly into its ad optimization engine, enabling advertisers to track and optimize campaigns based on real business outcomes. The move expands their partnership, which began…

Comcast finalized the spin-off of Versant Media, transferring control of its cable and news networks into a standalone public company. Versant’s shares dropped 13 percent on their first day of trading, while Comcast stock rose, signaling investor preference for the…

Annual wraps have become one of the most effective retention tools in media, not for their shareability, but for how they reframe user behavior into identity and habit. The missed opportunity for most media companies isn’t the lack of flashy…

Kirby outlines 7 pragmatic predictions for where streaming is headed, spotlighting shifts in spending, control, and what success actually looks like. The real power isn’t in content libraries but in owning access, distribution, and the customer relationship. As the dust…

Kirby outlines four critical AI battlegrounds for 2026, shifting the conversation from hype to control. As AI transforms content creation and discovery, the companies that win will be the ones that control what's official, own the interface, and make smart…

Streaming services spent 2025 abandoning old growth narratives and confronting economic reality. Scale stopped hiding inefficiencies, bundling reduced churn by removing decisions, and advertising became a strategic constraint. Sports rights demanded precision, while AI rewired workflows and forced tradeoffs. Success…

The Streaming Wars recaps the state of the industry at the end of 2025, where profitability, not subscriber growth, now separates the leaders from the laggards. The numbers show a settled hierarchy: scale advantages are locked in, ARPU reveals stark…