Tubi has turned "Looney Tunes" into a top-performing series by smartly curating and packaging the classic shorts into ad-supported, bingeable formats that replicate Saturday morning TV. While Warner Bros. Discovery shelved the franchise on HBO Max, Tubi’s bet on evergreen,…

Vertical dramas are emerging as a serious growth channel for Hollywood, offering a fast, low-cost, and data-driven way to prototype IP, incubate talent, and monetize mobile attention. Apps like DramaBox, My Drama, and ReelShort are pulling in younger audiences and…

Kirby looks at how Netflix is evolving from a content platform into a cultural operator, staging IP like Stranger Things as real-world fan events while embedding AI across ad creation, production, and personalization. The company is designing moments, not just…

Netflix is bringing the Stranger Things series finale to over 350 theaters in the United States and Canada starting December 31. Timed with its global streaming release, this marks Netflix’s first theatrical rollout for an episode of a series. The…

FloSports is expanding its Smart TV footprint, launching on Samsung and VIZIO, with LG support on the way, ensuring availability on nearly every major CTV platform. The move aligns with changing viewer behavior—CTV now accounts for over half of Flo’s…

From the Archives revisits Caffeine, a live-streaming platform founded by ex-Apple TV designers that promised a more social, toxicity-free alternative to Twitch. Despite a $100m investment from 21st Century Fox and partnerships with high-profile celebs, the company shut down after…

Ask Skip tackles growing concerns over AI in Hollywood, assuring creatives that while Netflix is aggressively integrating AI into production, ad tech, and personalization, it still values human storytellers. The streamer’s goal isn’t to replace creators, but to enhance efficiency…

Netflix is going all-in on AI, using it to power new ad formats, streamline production, and drive global scalability. Despite a surprise tax bill and an EPS miss, the company delivered its best ad sales quarter ever, doubling upfront commitments…

Netflix posted record third-quarter revenue of $11.5 billion and delivered its strongest ad sales quarter to date. However, a $619 million tax-related charge from a dispute with Brazilian authorities dragged earnings below expectations and broke its six-quarter streak of beating…

Warner Bros. Discovery confirmed it is reviewing strategic alternatives after receiving unsolicited interest from multiple parties, including a bid from Paramount Global. The company is considering a full sale, a breakup, or a structure that merges Warner Bros. while spinning…