FloSports is now available on Samsung and VIZIO Smart TVs, with LG support coming later this year, extending the company’s reach to nearly every major Smart TV platform in North America. The expansion comes at a time when connected TV has become the primary viewing environment for FloSports subscribers, particularly in fast-growing verticals like hockey and motorsports.
The move reflects a broader strategy: improving discoverability, meeting fans where they are, and delivering live sports with a user experience designed for engagement.
Editor’s Note: We recently explored the full story behind FloSports in our From the Archives: FloSports and the Fight to Stream the Underdogs of Sports
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Aligning Distribution With Viewer Behavior
According to FloSports, CTV now accounts for over half of its live viewership. By extending its presence to Samsung and VIZIO, and soon LG, the company is closing the gap on full platform availability. Roku, Apple TV, Fire TV, and Google TV are already supported.
The rollout builds on a major redesign of the FloSports CTV experience launched in 2024, which introduced features like personalized content ribbons, improved metadata usage, and the ability to switch between multiple streams during live events. With in-player scores and stats still on the roadmap, FloSports continues to invest in tools that help fans navigate and engage with live programming more easily. The company partnered with Accedo to support app development and expansion to Samsung, VIZIO, and LG platforms, along with 24/7 operational support as usage scales.
The new Smart TV support also includes OS-level integrations, such as Samsung’s Universal Search and VIZIO’s Sports Zone, helping improve discoverability for key live events.
Supporting College Sports and Vertical Growth
This distribution update also supports the company’s more recent vertical launch: FloCollege, a service focused on NCAA Division II and III athletics. Introduced in October 2024, FloCollege streams over 12,000 games across 20+ sports from more than 80 schools. New conference partnerships and a dedicated UX have helped the service become a central destination for institutions, athletes, and families seeking consistent coverage of non-tier-one college sports.
Priced at $19.99/month (with discounted rates for .edu emails), FloCollege has become a complement to Flo’s broader portfolio, which includes dedicated verticals for motorsports, wrestling, hockey, cheerleading, and more.
The investment behind FloCollege, over $50 million across rights, production, and technology, underscores how the company is building its platform to support both fan experiences and partner sustainability.
Platform Expansion Backed by Operational Focus
FloSports closed its Series D funding round in early 2025, led by Dream Sports, with participation from Warner Bros. Discovery, Causeway Media, and other long-term backers. The funding has been earmarked for rights acquisition, product development, and platform distribution, three areas where the company has shown consistent execution.
In 2024 alone, FloSports streamed more than 40,000 live events across 25+ sports, reached over 23 million unique viewers, and reported sustained profitability. The company has also seen a 24% bump in social engagement and increasing demand across its mobile and web apps, now enhanced by near-complete smart TV availability.
As EVP of Global Rights Acquisition & Subscription Phil Wendler shared on The Streaming Wars podcast earlier this year, the company’s focus remains on growing its reach while maintaining operational discipline and aligning closely with the needs of its partners and subscriber communities.
By the way… If you enjoyed our conversation with Phil Wendler on The Streaming Wars pod, we’re looking to bring the show back—and we’re currently exploring new sponsors. If your company wants to reach streaming insiders and sports media execs, get in touch and let’s talk.
The Smart TV expansion is a logical next step, and one that positions FloSports to continue delivering live sports to fans in the places they’re most likely to watch.
