Kirby explores how gaming is becoming essential to streaming strategy, with Netflix leading the charge. Looper Insights reveals industry execs see gaming as key to engagement, but most are waiting on Netflix to prove its value. If Netflix succeeds, it…

Alan Wolk takes over Ask Skip this week to unpack the rise of "Feudal Media," a fragmented content landscape where passionate fan bubbles have replaced mass cultural moments. With the monoculture dead, breakout hits are harder than ever to create…

Magnite has acquired streamr.ai, an AI platform that enables SMBs to create and launch video ads on streaming TV, in a move to unlock new advertising budgets and simplify campaign execution. The deal allows Magnite to offer white-labeled creative and…

YouTube drew 17.3 million global viewers for its exclusive NFL broadcast of Chiefs vs. Chargers, marking the biggest live-stream in platform history. The U.S. audience hit 16.2 million, outpacing last year’s opening week stream but falling short of NFL games…

Gaming IP is rapidly becoming the centerpiece of media strategy, as platforms like Paramount, Netflix, and Amazon aim to turn fan-favorite titles like Call of Duty into multi-platform ecosystems that drive year-round engagement. New Bain data shows gamers spend more…

Basics of Streaming breaks down the chaos behind streaming device fragmentation, revealing how services must juggle multiple operating systems: from Roku and Tizen to newcomers like Vega and Ventura, just to stay present on every screen. Unlike mobile, there's no…

YouTube has signed a major partnership with Sesame Workshop to become the largest digital library of Sesame Street content by 2026, including classic episodes and original content for the platform. The deal comes alongside an expanded effort to train creators…

Warner Bros. Discovery has filed a lawsuit against Midjourney, accusing the AI image generator of infringing on its intellectual property by allowing users to create unauthorized images of iconic characters like Batman and Bugs Bunny. The studio joins Disney and…

Antenna reports that Specialty SVOD services grew 12% year-over-year in Q2 2025, down from 22% the previous year, as non-Premium streaming categories begin to show signs of market maturity. Approximately one-third of U.S. SVOD users now engage with Specialty platforms,…

Andrew Wamugi unpacks TNT Sports' decision to go direct-to-consumer with its own app in 2025, marking a strategic break from HBO Max and a renewed push for brand independence under Discovery Global. While the standalone move suggests confidence in its…