Business

Netflix is diversifying beyond streaming into consumer products and physical experiences. The company launched a popcorn line called "Now Popping" in collaboration with Popcorn Indiana, available at Walmart. Netflix is also opening "Netflix House," large experiential venues in major malls,…

Disney is innovating its advertising strategy on Disney+, Hulu, and ESPN+ by introducing interactive ads, including shoppable ads and advergames, to enhance viewer engagement and increase revenue. These ads, developed in partnership with BrightLine, allow viewers to interact directly through…

Amazon has acquired key assets of Indian streaming service MX Player from Times Internet for under $100 million. This strategic move targets India's smaller cities and towns, aiming to boost Amazon's miniTV offerings and expand its reach. MX Player, with…