Business

NBCUniversal channels just went dark on Fubo, reinforcing the industry’s now-routine pattern of carriage disputes built on friction, not resolution. With NBCU yanking its portfolio, Fubo’s sports-first strategy takes a direct hit, but the standoff reflects systemic incentives, not tactical…

Creator advertising is exploding, with IAB projecting $37 billion in spend for 2025, a 26% increase from last year. Brands are shifting dollars toward mid-tier creators because they deliver consistent engagement and drive reliable performance at scale, far outpacing traditional…

Basics of Streaming breaks down the critical role DRM plays in protecting premium video content across global streaming platforms. As streaming shifts toward higher resolutions and immersive formats, DRM continues to evolve as the backbone of content protection and business…

Ask Skip lays out a no-BS roadmap for companies rushing to build a “creator strategy” without understanding what creators actually do. Creators aren’t just content producers, they’re businesses with their own audiences and leverage. To engage them, organizations need clear…

From the Archives unpacks the rise and fall of Redbox, the once-ubiquitous DVD kiosk that disrupted Blockbuster only to be steamrolled by streaming. After failing to seriously embrace digital, Redbox clung to physical media while the industry moved on. A…

Prime Video introduced a new AI-powered “Recap” button that delivers narrated video summaries to help viewers quickly catch up on past seasons. The tool addresses a universal viewer drop-off problem, forgetting key plot points between seasons—boosting re-engagement and completion rates.…

WWE is transforming its YouTube strategy by launching a dedicated Undertaker channel, shifting from a catch-all clip model to character-driven verticals. The move is designed to leverage The Undertaker’s enduring appeal and deep storyline archive to engage multiple fan segments…

Major League Baseball split its media rights between ESPN, NBC, and Netflix, securing short-term revenue but weakening long-term leverage. ESPN pivoted to digital, NBC picked up Sunday nights on the cheap, and Netflix took only high-profile events. The deal buys…

AMC Networks is launching All Reality, a $4.99/month reality TV streaming service available exclusively through Amazon Prime Video Channels, signaling a shift toward platform-first distribution for niche verticals. Unlike its existing DTC apps like Shudder and Acorn TV, AMC is…

Starz is exploring an acquisition of A+E Global Media, the joint venture between Disney and Hearst that owns Lifetime and the History Channel. This move follows Starz's separation from Lionsgate and aligns with its strategy to scale digital reach by…