Business

Rebecca Avery is calling out a major myth in streaming: that tech transformation is enough. Using Seven West Media as proof, she shows that real results only come when companies align culture with technology. SWM didn’t just launch AI and…

Netflix has opened its first Netflix House in King of Prussia Mall, launching a bold expansion into physical entertainment experiences. By transforming its streaming IP into immersive destinations, Netflix is building a new revenue layer that combines merch, ticket sales,…

Ask Skip breaks down Netflix’s latest metric switch to Monthly Active Viewers (MAVs), a self-defined measure inflating ad reach claims to 190 million by bundling co-viewing estimates, live sports, and first-party multipliers. While MAV reframes the narrative toward total ad…

Stingray is acquiring TuneIn in a deal worth up to $175 million, aiming to significantly boost its presence in streaming and digital advertising. The acquisition gives Stingray access to TuneIn’s 75 million+ monthly users, a robust global distribution network, and…

Sony delivered another quarter that reinforces its diversified, high-yield model. While Pictures revenue dipped 2% due to a lighter release slate, the company leaned into anime and music, with Demon Slayer and the Aniplex unit driving substantial growth across segments.…

Kirby analyzes the looming M&A scramble for Warner Bros. Discovery, breaking down how Paramount Skydance, Netflix, and Comcast each reflect a different strategic theory. Paramount Skydance sees WBD as a growth engine; Netflix sees it as the key to permanence;…

Amazon has launched location-based interactive video ads on Prime Video, enabling advertisers to tailor national campaigns with local relevance down to ZIP code-level variations. The format lets brands create interactive CTAs like “Send to Phone” and customize landing pages per…

Comcast has formally entered the mix for Warner Bros. Discovery’s studio and streaming assets, retaining Goldman Sachs and Morgan Stanley and gaining access to the company's financial data room. The move signals serious acquisition interest despite public caution about M&A.…

Basics of Streaming explores how gamification has evolved into a core retention strategy for OTT platforms. By incorporating game-like mechanics, like rewards, missions, leaderboards, and interactive content, streamers such as Netflix, Amazon Prime Video India, and JioCinema are driving longer…

From the Archives traces how indie streaming platform Inmoo laid the technological groundwork for what would eventually become ViX, one of the fastest-growing Spanish-language streaming services in the Americas. After being acquired by Latin Everywhere in 2015, Inmoo’s backend powered…