Business

Rebecca Avery is back dismantling another myth in Insiders Circle, this time taking aim at the belief that more content means more audience. She argues that bloated libraries often deliver diminishing returns, operational headaches, and discovery fatigue, while leaner, well-curated…

NBCUniversal is close to securing a three-year, $600 million deal with MLB to bring Sunday night and Wild Card games to NBC and Peacock. Netflix is also in talks for a multi-year deal to stream the Home Run Derby starting…

Fox has launched its Fox One streaming service on Prime Video for $19.99 per month, offering U.S. subscribers access to live sports, entertainment, and news. The deal brings NFL Sunday games, MLB coverage, and the 2026 FIFA World Cup to…

ESPN launched its flagship direct-to-consumer streaming service and a revamped ESPN App, providing full access to all 12 ESPN networks and services outside the traditional cable bundle for the first time. The Unlimited Plan offers more than 47,000 live events…

ESHAP is back this week, hijacking Ask Skip once again to argue that Disney is the only traditional media company playing the right game. While others flail or fold, Disney is leveraging legacy profits to fund its transformation—bundling services, consolidating…

From the Archives revisits Hulu’s pioneering rise and gradual sunset as it fully merges into Disney+ by 2026. Launched in 2007 as a network-backed response to piracy and cord-cutting, Hulu set the standard for ad-supported streaming, introduced a hybrid subscription…

MicroCo, a new joint venture from Cineverse and Banyan Ventures, will launch a U.S. streaming platform focused on microdramas, with one-to-two-minute episodes. The leadership team includes Jana Winograde and Susan Rovner, and the platform will use Cineverse’s existing streaming technology.…

Rebecca Avery argues major tech upgrades won’t meaningfully fix revenue leakage in streaming. While operational inefficiencies are real, they typically account for just 1–5% in revenue loss—far less than the 30% drag caused by poor strategic alignment. Too often, companies…

New data from Parks Associates shows that social video now accounts for 20% of all TV viewing in U.S. internet households, surpassing both pay TV and broadcast. It’s a shift that backs up what we’ve been saying: creators aren’t just…

Nexstar is acquiring Tegna in a $6.2 billion all-cash transaction that will expand its station portfolio to 265 and cover 80 percent of U.S. television households. The deal is designed to boost scale, grow political advertising revenue, and leverage a…