Entertainment

Tubi and TikTok are turning creator traction into a formal development pipeline for long-form AVOD programming. The Creatorverse Incubator gives Tubi a faster, lower-risk way to build scripted and unscripted shows around pre-validated creator IP, while TikTok adds both audience…

Basics of Streaming breaks down how connected TV is shifting advertising from a passive, reach-driven model into an interactive, performance-focused channel where viewers can take immediate action. Interactive and shoppable ad formats combine video delivery, real-time decisioning, UI overlays, and…

From the Archives revisits HDHomeRun as an early hybrid model that turned free over-the-air broadcasts into IP-based streams across connected devices. It showed how local infrastructure could replicate core streaming behaviors like multi-device access and DVR without relying on licensing…

Netflix is positioning creator programming as a commerce and engagement engine, not just incremental viewing, with Mark Rober’s debut driving measurable CrunchLabs sales and showing it can extend creator businesses beyond content. At the same time, its push into video…

The music industry is splitting into two distinct economies as streaming dominates scale while vinyl captures high-intent, high-margin spending from superfans. Streaming’s $9.47 billion in revenue continues to drive discovery and engagement, but vinyl’s $1 billion milestone and rising prices…

Basics of Streaming explains how accessibility features such as captions, subtitles, and audio descriptions are integrated into the streaming pipeline alongside video and audio delivery. These elements rely on coordinated workflows across encoding, manifests, metadata systems, and player technologies to…

Netflix's sequel to KPop Demon Hunters shows it's turning a breakout animated hit into a long-term franchise with value across streaming, theatrical, music, and awards. Netflix also locked in directors Maggie Kang and Chris Appelhans with an exclusive multiyear deal,…

From the Archives revisits Apple’s first-generation Apple TV rental system and how its download-based design and strict DRM rules limited where and how rented movies could be watched. The device required users to download films locally and tied playback to…

TikTok and Apple Music are connecting music discovery directly to monetized streaming with a new “Play Full Song” feature that lets Apple Music subscribers launch full tracks from within the TikTok feed. The integration reduces friction between viral discovery and…

Netflix is turning an Atlético Madrid match into a marketing activation for Peaky Blinders: The Immortal Man, transforming the club’s stadium into an immersive promotion during the March 14 game against Getafe CF. Kirby highlights how Netflix is tapping live…