Fabric has acquired BB Media in a move to expand its data intelligence capabilities for the media and entertainment industry. The acquisition strengthens Fabric’s mission to provide a connected and actionable data ecosystem by integrating BB Media’s expertise in audience analytics and market intelligence.
With BB Media’s extensive global tracking of streaming platforms, pricing models, and content availability across 200+ countries, Fabric is enhancing its ability to deliver insights that drive smarter business decisions. The acquisition impacts several core areas of Fabric’s platform:
- A More Connected Data Ecosystem – Fabric Origin, which serves as a central metadata hub for enterprises, will now integrate BB Media’s measurement data, helping media companies optimize distribution strategies.
- Enhanced Studio Workflows – Fabric Studio’s metadata management capabilities will improve through automation and enriched discoverability.
- AI-Driven Solutions – Fabric’s AI-powered tools will be further enhanced with real-time insights, strengthening decision-making for content owners.
“This acquisition aligns perfectly with our vision to create a seamless data ecosystem that evolves with our customers’ needs,” said Rob Delf, CEO of Fabric. “With BB Media joining the Fabric family, we are expanding our capabilities to ensure media companies have access to the most comprehensive and actionable data available.”
BB Media CEO Tom Gennari emphasized that the partnership allows both companies to deliver even more powerful insights. “For nearly four decades, BB Media has been at the forefront of media intelligence, helping clients navigate an ever-evolving industry. In Fabric, we have found the perfect partner to continue delivering the high-quality insights our customers expect.”
BB Media’s research and data analysis will continue under Fabric’s leadership, ensuring continuity for existing customers. Fabric will showcase its media solutions at NAB 2025, where industry professionals can explore the expanded data capabilities firsthand.
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