CNBC is expanding its footprint beyond cable. CNBC+, the network’s subscription-based streaming service, is now available on Apple TV and Roku, giving subscribers access to live and on-demand programming from CNBC’s U.S., European, and Asian broadcasts for $14.99 a month.
This rollout marks a strategic shift as CNBC adapts to changing viewer habits and prepares for its eventual spin-off from NBCUniversal. The move places CNBC+ directly in the path of cord-cutters and professionals who want to stream business news across devices, particularly on the go. KC Sullivan, CNBC President, emphasized the importance of accessibility, stating that nothing is more essential than live coverage during the day and getting that to audiences how and when they want it is a priority.
The CNBC+ subscription includes two livestream options. One offers global programming with shows like Squawk Box Asia, Squawk Box Europe, and Closing Bell in the U.S., delivering around-the-clock market coverage. The other stream pairs real-time market data with CNBC’s editorial analysis, integrating live stock charts, news headlines, and trading commentary to create a second-screen experience for active market watchers.
Subscribers also gain access to an on-demand library of U.S. Business Day programming for up to seven days after it airs, along with exclusive content like CNBC Leaders. Early research suggests subscribers are already forming habitual viewing patterns. According to Sullivan, CNBC+ is tracking more than 50 percent ahead of its internal subscriber goal despite minimal promotion.
Users can access CNBC+ by downloading the CNBC app on Apple TV and Roku. The app also houses CNBC Pro, which is targeted at retail investors and professionals, and TV Everywhere access for pay-TV subscribers, which includes the linear CNBC U.S. feed and additional on-demand programming. CNBC expects to expand CNBC+ to more OTT platforms in the coming months.
The new streaming service arrives at a time when CNBC’s linear subscriber base is expected to shrink. Kagan estimates it will fall from 62.7 million in 2024 to 59.6 million in 2025. The shift toward streaming distribution reflects broader trends across the media industry as cable networks look to preserve relevance and revenue.
Sullivan also hinted at broader distribution plans beyond individual subscriptions. CNBC is exploring enterprise opportunities that could mirror institutional setups like Bloomberg terminals, allowing financial firms to offer CNBC+ content to employees. He sees the content as essential to executives, traders, and finance professionals and believes there is a strong business case for workplace distribution.
This launch represents more than platform expansion. It is a clear indication that CNBC is prioritizing flexibility, accessibility, and long-term relevance in a marketplace where streaming has become the default.
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