Tag: roku

Roku’s “See You in Roku” campaign turns Roku City into an interactive entertainment property through six cinematic shorts, an explorable digital environment and a home-screen takeover. The expansion gives Roku more premium advertising inventory and greater control over content discovery…

Peacock is turning third-party distribution into a customer acquisition strategy by expanding across YouTube Primetime Channels, Apple, Walmart+, Prime Video, and Roku. NBCU is prioritizing lower friction, broader reach, and cheaper subscriber conversion ahead of major sports cycles like the…

From the Archives revisits how Amazon’s “Customers Who Bought This Also Bought” feature helped turn recommendation engines into core internet infrastructure. Amazon’s item-to-item collaborative filtering showed that behavior could outperform metadata, creating a discovery model that now powers streaming, music,…

Hollywood’s fight with Big Tech is shifting from a battle for screen time to a battle over control, as tech giants increasingly influence distribution, data, advertising, production tools, and the economics behind entertainment. The Everything Era is forcing studios to…

Media companies are shifting away from the traditional Hollywood model toward cheaper, faster, and more flexible systems built around creator ecosystems, AI tools, interface control, and direct audience engagement. Disney's Fortnite strategy, Fox's interest in Roku, the rise of video…

From the Archives revisits TiVo Suggestions, one of TV’s earliest recommendation engines and a preview of how discovery would become core to streaming. TiVo used viewing behavior and feedback to predict what users might like, proving that understanding taste could…

Lionsgate remains one of the few studio assets buyers can still realistically underwrite because it has a focused studio operation, a deep library, production capacity, theatrical distribution, and recognizable franchises without a legacy cable network burden. Netflix’s reported interest and…

Fox's acquiring Roku in a $22 billion deal that gives it control of Roku’s home screen, streaming OS, ad platform, The Roku Channel, and a direct relationship with more than 100 million streaming households. The deal moves Fox from owning…

Streaming’s biggest constraint isn’t content supply, it’s attention. IMAX, Netflix, Spotify, Disney, Roku, FAST, bundles, and AI all point to the same business reality: urgency drives the first action, habit drives return visits, and the customer relationship determines who captures…

Roku's redesign turns its TV operating system into a more aggressive discovery and advertising platform, using personalized recommendations and subscription prompts to influence viewing behavior before users enter streaming apps. As streaming fragmentation grows, Roku’s betting control over discovery and…