Tag: roku

Beyond Mainstream, a new global alliance of 15 specialty streamers including Tubi, Crunchyroll, Roku, and AMC Networks-owned services, has formed to influence streaming policy debates worldwide. The coalition aims to ensure niche and regional platforms aren’t unfairly subjected to the…

Roku posted its first quarterly operating profit since 2021, beating expectations with $1.21 billion in revenue and $24.8 million in net income for Q3 2025. Despite strong platform revenue growth, improved EBITDA guidance, and rising streaming hours, shares fell over…

Ask Skip argues that every smart TV OEM needs its own FAST service, not to please viewers, but to control the interface and claim a stake in the OS-driven streaming landscape. While the strategic rationale is sound, most OEM FASTs…

CTV is underperforming not because of the medium itself, but because marketers are applying outdated, performance-driven strategies that ignore the brand-building nature of TV. Despite claiming brand awareness as a primary goal, most campaigns are optimized around click-throughs and conversions,…

Roku has expanded its OS footprint with the Aurzen D1R Cube, the first projector to run Roku TV. The move positions Roku in a device category long dominated by Google TV and aligns with its broader strategy to grow platform…

Roku is making a major push to expand streaming ad inventory by targeting small and medium-sized businesses (SMBs) with generative AI tools. CFO Dan Jedda said the company aims to grow from 200 major advertisers to 100,000, making ads more…

Basics of Streaming breaks down the chaos behind streaming device fragmentation, revealing how services must juggle multiple operating systems: from Roku and Tizen to newcomers like Vega and Ventura, just to stay present on every screen. Unlike mobile, there's no…

ESHAP hijacks our Ask Skip column this week to declare that we’ve entered the post-streaming era. With subscriber counts no longer the key metric, success now hinges on ecosystem thinking: monetizing superfans, maximizing ARPU and LTV, and mastering a multi-platform…

Charter is doubling down on streaming bundling by adding Hulu to its growing SVOD lineup, while Verizon has officially exited the aggregation game, shuttering its +play platform. Meanwhile, Amazon continues to dominate third-party SVOD sign-ups via Prime Video Channels, claiming…

Google has quietly revised its Google TV ad model, relinquishing inventory control to publishers in favor of revenue sharing—a move that signals struggles with ad monetization. Despite surpassing 300M monthly active devices, Google TV remains unprofitable, especially in North America…