Netflix is scaling up its commitment to Spain. Co-CEO Ted Sarandos announced the company will invest more than €1 billion, approximately $1.14 billion, between 2025 and 2029 to expand local production and support creative talent nationwide.
The announcement came during a celebration of Netflix’s 10th anniversary in Spain, held at the company’s 22,000-square-meter production hub in Tres Cantos, just outside Madrid. Spanish Prime Minister Pedro Sánchez and other government officials attended, highlighting the close cooperation between the streamer and the Spanish government.
“With this investment, we will be able to contribute even more to the Spanish economy. Create more Spanish jobs. Tell more great stories made in Spain. Support the next generation of creative talent here in Spain,” said Sarandos. Netflix has already filmed in more than 200 cities and towns across Spain and supported over 20,000 jobs to date.
This investment builds on Netflix’s decade-long presence in the country. Since 2017, the company has produced more than 1,000 Spanish titles. In 2024 alone, Spanish-language films and series on the platform generated more than 5 billion hours of global viewing.
Netflix’s Spanish originals have become some of its most iconic. Titles like Money Heist, Cable Girls, Elite, Society of the Snow, White Lines, Berlin, and The Snow Girl have reached global audiences. Sarandos pointed to the global popularity of cultural markers from Money Heist, such as Dali masks, red jumpsuits, and the song Bella Ciao, calling them instantly recognizable parts of global pop culture.
Recent hits like Society of the Snow, which earned an Oscar nomination and won 12 Goya awards, and A Widow’s Game, currently holding the number one spot on Netflix’s Global Top 10 for non-English films, show continued momentum for Spanish storytelling.
This commitment also reflects Netflix’s broader international strategy. A similar $1 billion investment was announced for Mexico earlier this year. According to Larry Tanz, Netflix’s VP of Content for EMEA, the company remains focused on local audiences first, with global success as a secondary outcome.
Netflix is not just investing in Spanish content. It is investing in Spain as a foundational market for its international growth strategy.
