Vimeo has agreed to be acquired by Bending Spoons in an all-cash transaction valued at approximately $1.38 billion. The deal will take Vimeo private and delist its shares from public stock exchanges. It is expected to close in the fourth quarter of 2025, pending shareholder approval and regulatory sign-off. Vimeo shareholders will receive $7.85 per share, a 91% premium over the company’s 60-day volume-weighted average as of September 9.
Bending Spoons, based in Milan, has been on an acquisition streak over the past few years, picking up companies like Evernote, WeTransfer, StreamYard, Remini, and Splice. These deals tend to follow a pattern. After acquiring Evernote in 2022, Bending Spoons laid off most of the U.S. and Chile-based staff and relocated operations to Europe. It also shut down the Linux and legacy versions of the app and added major restrictions to the free tier. WeTransfer saw similar changes. Following its July 2024 acquisition, 75% of its staff were let go, and the platform imposed a 10-transfer monthly cap for free users.
While the tone around the Vimeo deal is focused on investment and long-term growth, Bending Spoons’ history suggests significant restructuring is likely. CEO Luca Ferrari said the company plans to make ambitious investments across all of Vimeo’s key business areas, including its self-serve tools, OTT streaming platform, and enterprise video services. He also pointed to an increased focus on performance, reliability, and responsible AI-powered features.
Vimeo has had a rough run since spinning off from IAC in 2021. The company’s market value has dropped by nearly 90%. Just last week, it laid off about 10% of its staff in an effort to streamline operations. CEO Philip Moyer, who joined from Google in 2024, called the acquisition an opportunity to deepen focus on Vimeo’s core products. He said the partnership would support Vimeo’s mission to be the most innovative and trusted video platform for businesses.
For Vimeo, this acquisition brings financial certainty to shareholders and gives the company a path forward after years of strategic pivots. Whether that future includes major product changes or operational cuts remains to be seen, but the precedent is clear. Bending Spoons builds leaner versions of the companies it acquires.
