Tag: agentic AI

Fox has integrated AI buying agents from WPP, Omnicom, Horizon Media, Stagwell, and Simulmedia into Fox AdStudio to automate linear TV transactions. Simulmedia's system has already processed over 400 spot-level orders, demonstrating how agentic buying can reduce friction, keep Fox's…

AI spending across media companies is heading into a tougher phase as 2027 budgets force teams to prove that automation lowers unit costs, increases output, improves monetization, or reduces rework. AI ROI will increasingly depend on workflow redesign, clean metadata,…

Amazon Web Services is moving deeper into live sports production with Elemental Inference, an AI system that automatically reframes live and on-demand broadcasts into vertical video and generates highlight clips within six to 10 seconds of latency. Fox Sports and…