Tag: AI recommendations

Skip examines how AI-powered TV discovery is turning recommendations into premium inventory, making accurate metadata, entitlements, and deep links critical to winning visibility before paying for placement.

Streaming services have lost the front door. Devices, TV operating systems, aggregation layers, and AI-driven discovery now shape what gets surfaced before an app opens, which weakens services’ control over selection, monetization, and ad pricing power.

Skip breaks down how CTV operating systems now control discovery, monetization, and viewer decision-making, pushing streaming services into a fulfillment role within OS ecosystems. As home screens become the primary interface, services are optimizing for placement and visibility instead of…

Netflix has unveiled a major redesign of its user interface, which replaces the decade-old tile carousel with a dynamic, responsive experience tailored to user behavior. The update includes AI-driven content discovery, hover previews, and TikTok-style mobile feeds—all signaling a move…

Deloitte's 19th Digital Media Trends report reveals that Gen Z and millennials are spending more time with creator-led content on social platforms than traditional streaming or TV. This behavioral shift is accelerating churn across SVOD, eroding perceived value, and redirecting…