UX

Looper Insights’ Lucas Bertrand breaks down the economics of TV home-screen real estate, where every premium placement comes with a tradeoff between paid promotion, partner commitments, owned programming, and personalized discovery. With 71% of surveyed executives saying measurement gaps are…

Hub Entertainment Research finds that becoming a viewer’s default streaming service can materially strengthen retention, with 62% of Netflix default users and 61% of Disney+ default users saying they’d keep those services if limited to one provider. Kirby breaks down…

Basics of Streaming breaks down the operational and financial machinery behind a DTC streaming service, from video delivery and device apps to billing, rights management, advertising, and customer support. Every viewing hour, transaction channel, supported device, and failed payment adds…

HBO Max's testing Shorts and Ask HBO Max to help mobile viewers discover programming through personalized video clips and natural-language searches. The features could reduce time-to-play, increase title starts and saves, and give WBD stronger data on viewer intent.

Paramount+'s plan to give registered nonsubscribers free access to select content could turn its paywall into an always-on acquisition, reactivation, and advertising funnel. The strategy's value will depend on disciplined catalog curation, seamless movement between mobile and TV, clear separation…

Kirby says media companies are overfocused on what audiences watch and underfocused on what they recommend. As discovery shifts to group chats, creators, social platforms, podcasts, and fan communities, viewers who persuade others to watch can create more value than…

Kirby says the streaming industry’s scaled content and monetization at the expense of usability, creating fragmented experiences in sports and advertising that are harder to navigate and less effective. EverPass’s aggregation model and the rise of interactive CTV show how…

Skip breaks down why Disney is folding Hulu into Disney+ and shutting down the standalone Hulu app in 2026, and why the move isn't as dramatic as it sounds. The real shift is Disney consolidating its streaming ecosystem into a…

Streaming's discovery crisis isn’t a UX issue, it's a business model problem. Services are optimized to retain attention and protect internal data, not to help viewers find content, resulting in user frustration, lower engagement, and higher churn. Without real incentives…

Prime Video introduced a new AI-powered “Recap” button that delivers narrated video summaries to help viewers quickly catch up on past seasons. The tool addresses a universal viewer drop-off problem, forgetting key plot points between seasons—boosting re-engagement and completion rates.…