Skip breaks down why Disney is folding Hulu into Disney+ and shutting down the standalone Hulu app in 2026, and why the move isn't as dramatic as it sounds. The real shift is Disney consolidating its streaming ecosystem into a…
Streaming's discovery crisis isn’t a UX issue, it's a business model problem. Services are optimized to retain attention and protect internal data, not to help viewers find content, resulting in user frustration, lower engagement, and higher churn. Without real incentives…
Prime Video introduced a new AI-powered “Recap” button that delivers narrated video summaries to help viewers quickly catch up on past seasons. The tool addresses a universal viewer drop-off problem, forgetting key plot points between seasons—boosting re-engagement and completion rates.…
FloSports is expanding its Smart TV footprint, launching on Samsung and VIZIO, with LG support on the way, ensuring availability on nearly every major CTV platform. The move aligns with changing viewer behavior—CTV now accounts for over half of Flo’s…
Streaming services are no longer chasing subscribers, they’re chasing behavior. Netflix’s latest moves, including “Last Chance to Watch” prompts, natural language search, and TV-based party games, all aim to boost frequency of use and reduce friction. As product strategy shifts…
Netflix is allegedly testing a new “Last Chance to Watch” category that surfaces titles scheduled to leave the platform. While not formally announced or widely available, the feature could reduce viewer frustration, increase session time, and drive higher-value engagement by…
Basics of Streaming reframes streaming as a curation business, where personalization engines, not just great shows, determine viewer engagement, retention, and profitability. Today’s streaming giants deploy advanced AI and machine learning to fine-tune everything from recommendations and thumbnails to subtitles…
Basics of Streaming breaks down the chaos behind streaming device fragmentation, revealing how services must juggle multiple operating systems: from Roku and Tizen to newcomers like Vega and Ventura, just to stay present on every screen. Unlike mobile, there's no…
The Eighth Circuit Court has struck down the FTC's proposed "click-to-cancel" rule, a regulation that would have required subscription services to make cancellations as simple as sign-ups. This decision allows streaming platforms and other subscription-based businesses to continue using dark…
Accedo's Nikki Perugini emphasizes the importance of generational understanding in OTT product design, with a focus on Gen Z’s unique digital behaviors and expectations. As mobile-first digital natives, Gen Z demands intuitive, hyper-personalized, and visually engaging user experiences that reflect…
