Tag: artificial intelligence

IAB’s updated AI Transparency and Disclosure Framework gives advertisers a standardized way to flag AI-generated content that could mislead consumers about authenticity, identity or representation. Brands, agencies, ad tech platforms and publishers will now need systems to track AI use…

Snips has signed deals with Banijay Rights and BIG Media to use AI to turn existing films and TV series into short-form vertical microseries, creating a new distribution window without requiring new production. Rights holders keep their IP and share…

ByteDance and the Motion Picture Association have agreed to strengthen copyright and likeness safeguards across Seedance, TikTok, CapCut, Dreamina and other products as Hollywood pushes AI enforcement into the platforms themselves. The framework gives ByteDance room to keep advancing generative…

Spotify will begin labeling synthetic artist identities as “AI Personas” in mid-September and exclude their music from editorial and algorithmic recommendations by default, while keeping tracks available through search, direct links and followers. The policy turns recommendation access into an…

AI is turning entertainment metadata into a much more valuable piece of the streaming stack. As conversational discovery takes hold, platforms will need constantly refreshed data on rights, availability, IDs, schedules, and deep links to turn a viewer’s intent into…

Disney+ is testing natural-language and voice search that turns a viewer’s immediate intent into customized content recommendations, while ESPN is using a related tool to connect sports questions with programming and other products. Disney can use those queries as a…

Skip argues that automation makes advertising faster and easier to operate, but it can also scale weak strategy, bad inputs, and mediocre creative. Marketers still need to control the objectives, guardrails, measurement, and accountability behind automated systems, especially in CTV,…

HBO Max's testing Shorts and Ask HBO Max to help mobile viewers discover programming through personalized video clips and natural-language searches. The features could reduce time-to-play, increase title starts and saves, and give WBD stronger data on viewer intent.

Gracenote’s lawsuit against OpenAI and Jamendo’s case against Nvidia have exposed the growing value of structured media metadata as AI companies seek reliable information about content, rights, availability, and relationships. Streaming companies that control clean catalog data can reduce operational…

Roku, Fandango, Disney, Netflix, Spotify, and Paramount are turning discovery, distribution, and customer access into measurable business value. With consumer spending flat, each platform now has to prove its front door improves monetization, retention, efficiency, or pricing power.