Tag: brand safety

Streaming TV’s ad premium exists because the open web made advertisers paranoid. Bots, junk impressions, murky supply paths, and volume-first incentives turned digital measurement into a trust problem, and premium streaming gave buyers a cleaner place to put brand dollars.…

Skip confirms AI’s full entry into the media economy, competing directly with publishers, platforms, and streaming services for brand dollars. Conversational AI captures sustained intent and high-density first-party signal, turning interaction data into premium inventory and shifting leverage to whoever…

DoubleVerify has launched DV Authentic Streaming TV, a new adtech platform aimed at improving measurement and optimization in CTV and streaming advertising. The tool integrates IMDb's program-level insights to enhance contextual relevance, content suitability, and media quality reporting. Announced at…

The Interactive Advertising Bureau projects U.S. creator economy ad spend to hit $37 billion in 2025, up 26% year-over-year, signaling continued growth despite a slight deceleration. Nearly half of ad buyers now consider creators a "must buy," surpassing traditional media…

The FTC has approved Omnicom’s $13.5 billion acquisition of Interpublic Group, with a rare 10-year consent order banning politically motivated ad steering without client direction. This federal oversight on brand safety marks a turning point for the ad industry and…

Variety’s Strictly Business podcast features Havas Play’s Angelique Hernandez and Jarell Thompson discussing how brands can authentically engage Gen Z through gaming platforms and creator communities. They highlight a rigorous vetting process to ensure brand safety and audience fit. ARC…

The Streaming Madman tears into the chaos of AdTech Week in NYC, calling out the self-congratulatory absurdity, rampant greenwashing, and unchecked fraud that continues to suck 30–65% of ad budgets into a black hole of middlemen and bots. He skewers…

Skip highlights the rise of contextual advertising, which aligns ads with content viewers are actively watching for seamless relevance. By focusing on context rather than personal data, this strategy addresses privacy concerns, adapts to the decline of third-party cookies, and…

Viant Technology has acquired IRIS.TV to strengthen its position in the CTV advertising ecosystem. This acquisition will allow Viant to expand IRIS.TV's CTV content identification service, IRIS_ID, to more publishers, enhancing standardized content classification, contextual targeting, and brand safety for…

The Streaming Madman critiques the artificial standards of "brand safety" and "premium content" in today's media and advertising landscape. He argues that corporate intermediaries and outdated content rating systems exert excessive control over what’s deemed suitable, likening it to mafia-like…